Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Just as you would for a blog or social media account, you want to break down your content ideas. Once you’ve filmed and edited your video, there’s another step to complete before it’s ready to be published.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

SEPTEMBER 28, 2010

There are also inbound marketing software packages that have blog software included. Determine who your audience is going to be and why you are blogging. Think about what you are trying to accomplish with a blog. This will help you target your audience and solid blog content. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. His posts on the blog are outstanding. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. I’ve seen it happen with our clients time and again, as well as with our company blog.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Answer questions in your blog posts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

SEPTEMBER 7, 2011

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Auto-Publish Blog Content: Start populating your Page's wall with content! link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. A post on your company blog will go out to all your subscribers. Webinar: Blogging for Business.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Depending on the software or tool you're using to track the sources of traffic to your site, what's included under this might vary. But now, that is all changing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 19, 2010

This post is based on a question asked by the team at Rocket Matter, legal practice management software. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Use HubSpot’s Link Grader. Connect with HubSpot :

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

NOVEMBER 7, 2012

As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. 2) Product Pages.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. Think about it this way. isn't that what you'd call junk mail?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

AUGUST 17, 2012

I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees ! In HubSpot land, each intern is asked to find a "marketing buddy" who will be that intern's mentor and go-to for "stupid questions" and social support. Create a buddy system.

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JUNE 25, 2012

As a niche business, you have very specific expertise that is valuable to your prospects and customers. And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. 1) You Can Get Found for Your Expertise.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MAY 9, 2019

Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Discover how to acquire the right customers and grow your business.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

JUNE 27, 2012

As a new business blogger , you’re facing down one challenge after another. Between deciding you need a blog in the first place, drumming up internal support, finding the right software , and getting all your ducks in a row, just getting started can be a minor miracle. To Do: Write a blog post. You know the one.

Blogger 28

Blogger Ad Exchange Paid Search Agency Landing Pages 28

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. What Is a Blog? A blog is literally short for "web log." Step 3: Customize your blog's theme.

Template 101

Template CMS Development Domain Buyer Personas 101

seo.co

NOVEMBER 8, 2021

He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

seo.co

MARCH 8, 2020

He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. 90% of customers also say videos help them make buying decisions.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

SEPTEMBER 4, 2015

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Finding the Top 10 Business Blogs.

Lead Scoring 28

Lead Scoring Lead Ranking Paid Search Agency Companies 28

Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Marketing Qualified Leads 28

Marketing Qualified Leads Leads Lead Top of Funnel 28

PureB2B

MAY 29, 2016

Blogs, Slideshares, and Infographics. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. They also provide interesting statistics on lead generation, marketing, and even CRM software in easy-to-read nuggets of wisdom that are totally share-worthy. Lead Genius.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MAY 23, 2012

So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. What to Look for in Blogging Software.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

MAY 27, 2014

In some ways, they''re even more dangerous to the growth of your business than your regular competitors, because 1) they often go unnoticed since your sales organization isn''t competing with them for actual customers, and 2) they might have different business models that enable them to compete on content in a way you can''t.

Advertising Agencies 28

Advertising Agencies Lead Ranking SERP Paid Search Agency 28