Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Your readers are busy people. Terrible opening sentences.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Embrace the list.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Anything that gives your business a marketing edge can’t hurt. Web Traffic.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Writing on the Web

SEPTEMBER 1, 2010

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Post on Google Buzz.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Writing on the Web

FEBRUARY 10, 2011

The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. Blog this on Blogger. Add this to Google Bookmarks.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Writing well is hard work.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Writing on the Web

OCTOBER 30, 2013

Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Have you done a Google search lately that has video content that you can’t resist checking out? I love video.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Sadly this classic marketing approach is everywhere. How can you introduce storytelling into your marketing mix? Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. But does that mean there are no standards—or at least guidelines—that help people create quality content? Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Definitely not.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Writing on the Web

AUGUST 21, 2013

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Using the wrong one can change the context of your writing.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

NOVEMBER 3, 2010

Here’s what the survey reveals: 72% struggle with enough time to blog. 54% of people say they struggle to know what to write about. 52% aren’t sure how to apply SEO strategies to increase the reach of their blog. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Add this to Google Bookmarks.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Navigate the Channel

JULY 23, 2021

To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. b) Download the Google Chrome PR plugin. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

FEBRUARY 23, 2010

How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Hey, it worked for him here.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Show and Tell: Use More Video Marketing. You’re not alone.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. 1) Putting ads on your blog. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Guest post by Brian Bennett.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Google will love you. Google will love you.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

BenchmarkONE

AUGUST 13, 2020

There has been significant growth in the field of digital marketing. With growth comes major advantages, which is why it is crucial to have a strong online presence, no matter what business you’re in. However, if you have a small business, you will initially face several problems. Create and Distribute Relevant Content Pieces .

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Writing on the Web

SEPTEMBER 15, 2010

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

Digg 100

Digg Buzz Blogger Amazon 100

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Google Docs. The Stocks.IM.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77