Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Look outside the company for help with interviewing, writing, and technical production. 10% of B2B Marketers Are Idiots.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Contributed post.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

AUGUST 5, 2010

If, somehow, you’re still scratching your head for blog topics after reading Lisa’s list, Jarom Adair supplies about 30 more ideas here, from tips and survey follow-ups to customer testimonials and scaring your readers with horror stories of business decisions gone wrong. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

NuSpark Consulting

OCTOBER 28, 2011

There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. He is the Founder & President of Tiecas, Inc. –

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Writing on the Web

FEBRUARY 21, 2012

There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. These types of Facebook pages, however, are often most successful when running a B2C business, and your clients consist of consumers who use Facebook on a regular basis.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

SEPTEMBER 9, 2010

If you’re just starting out blogging one of these is the best way to start. You can also sell links in your articles with companies like TNX.net or Text Link Ads. Share this on LinkedIn. Related posts: Writing for Your Business: Here’s a Pathway to Profits. Your Business and the Web: Getting Better?

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

AUGUST 22, 2017

A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. People love doing business with other people, not companies or logos.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

MAY 7, 2015

Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. The audience, the tone, and the overall "lay of the land" are unique to those of LinkedIn. Keep your writing focused.

Linkedin 28

Linkedin Click Rate Pricing Price 28

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Most will link from search or social media.).

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Industrial Marketing Today

MARCH 12, 2012

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Share Regularly.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And communicate the business benefits? LinkedIn Pulse ). They are also more likely to do business with a company that regularly produces up-to-date content. 96% of B2B companies plan to use video in their content marketing over the next year. And measure them?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have to say about businesses they’re considering. Add to Your Blog. LinkedIn is a great channel to utilize.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Join the conversation with us on LinkedIn and Twitter.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? 5 or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Using too many social networks. billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Have you mastered the powerful how-to post for your business blog?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 100

SEO Enterprise Management Digg Press 100

Integrated B2B

NOVEMBER 6, 2013

B2B companies have had mixed experiences with blogs. In fact, we’ve seen countless blog deaths among our B2B clients. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts. So what types of business blogs are really effective?

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Marketing Insider Group

OCTOBER 11, 2021

In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. Your company needs a blog, and we’ve created a step-by-step guide for making it succeed. How to Start a Blog: The Set Up. Engaging Images.

Paid Search Agency 291

Paid Search Agency Companies RSS Ad Frequency 291

PureB2B

AUGUST 28, 2018

Company Information. As a B2B sales professional, you need to arm yourself with information about the company you’re selling to. Visit their company website and become familiar with their mission/vision. Has the company been part of any recent events? Is your prospect the right person to talk to within the company?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Webbiquity

MAY 4, 2010

Build links to your blog from every possible source. Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. from news stories, articles and other blogs) than website content. Share this on LinkedIn. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100