Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

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Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

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Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

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Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

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Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

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Hubspot

MARCH 3, 2011

Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls.

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Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

Top of Funnel 307

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Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different than marketing to individual consumers. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Is blogging really effective? Tweet This Stat!

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Lead Nurturing & Marketing Automation. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1. Paid Search.

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Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

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Hubspot

APRIL 9, 2015

Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. The question is, how often does a company need to blog? Company Size. B2B vs. B2C.

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SmartBug Media

NOVEMBER 13, 2020

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging.”

Lead Generation 111

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

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Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. Choose the best lead capture tools for the job. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Therefore, most of us rely on “lead magnets” - exchanges of value for information.

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Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

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PureB2B

JUNE 13, 2017

a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!, Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

PureB2B

JUNE 13, 2017

a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!, Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

ClearVoice

MAY 26, 2022

Even if you’re happy with your current business results, blogging can help you maintain that business. When done right, it can help you grow your company and generate long-lasting results. Content creation for your business provides you with a way to give your leads and customers valuable information.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. 25 Examples of SaaS Companies that Are Rocking It. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * His posts on the blog are outstanding. Educate yourself.

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Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!

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Webbiquity

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. Here are 20 ideas.

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LeadSquared

NOVEMBER 24, 2015

How to generate quality leads by digital media for the newly started web design companies? Suggestions for top tools for quick lead generation ? Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. Question 2. Advanced search on Twitter would help. Apply for work there.

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Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

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Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Hubspot

MARCH 11, 2011

A crippling dependency that wastes money and generates poor results. What these businesses don't understand is how easy it is to generate their own leads by taking control of their website and creating lead generation opportunities that align with their business goals.

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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Hubspot

OCTOBER 1, 2013

Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. What would happen to your lead generation if your marketing team shut down for roughly one month? Would you still generate leads? Here''s why. Traffic Will Continue to Flow.

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

The Lead Agency

MAY 12, 2022

Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the industry AND, if done properly, start to convert those visitors to genuine leads. Help build relationships with potential customers.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Generate More Leads - for Cheaper!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JULY 15, 2011

Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source. Free Ebook: Better Business Blogging in 2011. Connect with HubSpot :

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Hubspot

MARCH 1, 2012

Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. In fact, 73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year. Let Offline Lead to Online.

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