Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 28, 2019

So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). Essentially, it’s a piece of premium content you can use to entice someone to sign up for your list.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Marketing Insider Group

AUGUST 24, 2020

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. and so on….

Enterprise Management 296

Enterprise Management Work Management Marketing Management Content 296

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Single Grain

DECEMBER 29, 2020

Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business. TABLE OF CONTENTS: Rand Fishkin. He frequently published unique, original content that you won’t find elsewhere. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Marketing Insider Group

NOVEMBER 9, 2010

Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study. Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Look for my notes on that shortly.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Despite growing interest in the concept of social business , less than 20% of U.S. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

LEADership

OCTOBER 1, 2013

What’s missing in so many business blogs today is the owner’s passion and involvement with the subjects covered. (By By owner I mean the person or organization that takes ownership of the blog.) What you see, as a result, is hundreds of faceless, voiceless blogs with repetitive, meaningless, irrelevant content, a.k.a.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. Product Marketing Content. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. Here are some ideas: Create useful content to reinforce image as industry expert. We already have a significant amount of content on our site. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Effective Business Copywriting.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

JUNE 25, 2012

As a niche business, you have very specific expertise that is valuable to your prospects and customers. By creating content that specifically addresses topics relative to your niche industry, the buyers looking for your specific expertise will find you. What types of content are those people passionate about and likely to share?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. How to Start a Blog: The Set Up. Add the Blog to Main Navigation.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

AUGUST 5, 2011

It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. Create Tons of Content. The best way to create tons of website pages is by blogging.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

seo.co

NOVEMBER 8, 2021

He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

JUNE 6, 2012

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. That's why in HubSpot's email tool , we allow customers to create multiple 'Subscription Types' so the names jive with your company's internal naming structure. There are two reasons for this.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

seo.co

MARCH 8, 2020

He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. In case you are counting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. So without further ado.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Hubspot

MAY 9, 2019

From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Discover how to acquire the right customers and grow your business. Content Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Content Standard

OCTOBER 5, 2017

He’s better known as an actor with credits ranging from the TV sitcom 3rd Rock from the Sun to blockbuster hits like Inception , but Joseph Gordon-Levitt keeps himself busy with a project known as HitRecord. Meanwhile, marketers and content creators sometimes find collaborative strategies hard to apply to every discipline.

Creativity 48

Creativity Work Management Marketing Management Peer-to-peer 48

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

SEPTEMBER 17, 2018

For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. 2016 saw a surge in the popularity of video as a content marketing format. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. Adding the Latent semantic indexing (LSI) keywords can improve the discoverability of the blog posts further.

B2B 45

B2B Brand Identity Branding ROMI 45

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. Adding the Latent semantic indexing (LSI) keywords can improve the discoverability of the blog posts further.

B2B 40

B2B Brand Identity Branding ROMI 40

Webbiquity

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Step 1: Find Where Content Lives.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Highlighting completed projects and a few case studies seem to be the norm. Building thought leadership with technical content. There is very little to differentiate one from another.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Marketing Insider Group

FEBRUARY 1, 2022

Do you feel overwhelmed by the prospect of building a content strategy that covers all bases? Unsure about the real ROI on your current content marketing efforts? Stretched thin by the constant tasks required to keep publishing content? Services to expect from a content writing agency. The benefits of outsourcing.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143