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Blog: Using AI for Personalized Marketing at Scale

Conversica

The average person hears and sees millions of messages, advertisements and communications each and every day. The more personalized your messages, the better able you are to cut through the noise to engage and convert your contacts. In that spirit, here are a few tips regarding personalization, email outreach and AI.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Their engagement rate went up 20%, allowing them to exceed their 2022 goal.

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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. In my Gmail, that’s where my mom’s emails go, along with other emails from my personal life.

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5 Tips For Client Communication During Times Of Volatility

FMG Suite

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. And it’s critical to the open rate among your clients. For example, one of the emails we recently sent our clients used the following subject line: “Inverted Yield Curve + Inflation = Stay the Course.” It builds curiosity.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot

Sales teams have higher-than-average turnover rates than other business units. HubSpot research confirmed this 35% churn rate. Considering that the ideal churn rate for an organization’s employees is around 10% , turnover for salespeople reaches far beyond the average. In short, yes. Let’s dive in.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Conversion rates skyrocket as visitors become motivated to complete tasks for reward. What makes gamification so appealing to the average person? Then, watch your conversion rates skyrocket with a few clicks of a button. They’re seen everywhere, from Ebay’s star rating system to Facebook’s trophies for top fans.

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The Founder Interview Series #34: Kris Eul, Kinetic

Webbiquity

Will the other person answer—and if they do, will they be able to help? And the site has an average conversation rating of 4.8 Of course, when the global pandemic hit, Kipsu’s market was decimated. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that.