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HubSpot’s September 2023 releases: The manager’s guide

Martech

Gather complete and necessary data to better report on, monitor, improve and automate your processes using conditional property logic (beta), which prevents the user from saving changes to a record unless the required properties are completed. Get MarTech! In your inbox. Business email address Subscribe Processing.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. The earliest CDPs actually bundled the database building capability with an application. This has been called ‘composable CDP’ although it’s not really the right use of the term ‘composable’. That's odd; people ask me those questions all the time.

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer. Bundling pairs products together for a slightly lower price. Train customers to wait for discounts.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

When you hear the term “pricing strategy”, it’s simple enough to think immediately of discounts. The B2B context While B2B purchase decisions are often driven by long-term relationships, we know from the data that 74% of B2B buyers said they would switch suppliers if another B2B web store offered a better experience.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Keep consent requests separate from other terms & conditions. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). If the box was pre-checked, that wouldn’t comply with GDPR.

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The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Launch Marketing

The situation calls to mind Atul Gawande’s The Checklist Manifesto, which describes how, from operating rooms to aircraft cockpits, organizations use checklists for mitigating and managing complicated conditions. Though price is sometimes paramount, expenditure timing and conditions are also crucial factors.

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Why and How to Send A Personalized Discount Email

SendX

Sending a personalized discount email is one great way to stand out from the crowd, and it has incredible long-term benefits. You need to build a pricing system responsive to changing market conditions. You can create bundles that’ll encourage shoppers to increase their basket size. Let’s dive in!