xiQ

MAY 6, 2020

Simply bundling up individuals into monolithic accounts adds insult to injury. Does your content appeal to different personality types? Who should watch this webinar? CMOs, CROs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST watch this webinar. This session is OPEN for All. .

Account Based Marketing 86

Account Based Marketing Personalization Bundling ABM 86

Optinmonster

DECEMBER 16, 2020

Are you looking for the best content locker plugins for WordPress? By adding a content locker to your website, you can grow your social shares and email signups. In this article, we’ll share the best content locker plugins for your WordPress website. Using a WordPress Content Locker Plugin. OptinMonster.

Lock-In 97

Lock-In Conversion Best Practices Work Management 97

Kapost

NOVEMBER 7, 2016

Content marketing can feel like a double-edged sword. On the other hand, the digital content world is overflowing with noise—attention spans are getting shorter, and businesses are competing for the same sets of eyeballs. Content is part of a bigger company vision rather than a one-off investment. The Content Lifecycle.

Top of Funnel 113

Top of Funnel Bundling Digital Marketing Funnels Content 113

SmartBug Media

MARCH 11, 2021

With this in mind, your thank you page could include a form to sign up for a free demo or perhaps an upcoming webinar that discusses next steps for choosing a vendor. In the example below, a lead has just submitted a form on a landing page for SmartBug Media’s Agile Planning for Remote Teams Templates Bundle.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Anyword

OCTOBER 19, 2022

And this goes for both the company and the content creator. On the brand side, have one or two target keywords that you’d like your affiliate creator(s) to use in their content; it’s up to the influencer or writer to seamlessly and effectively incorporate these words into whatever they produce. Offer Discounts and Deals.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Optinmonster

FEBRUARY 6, 2023

Digital Media Podcasts, video content, stock photography, audiobooks, and other digital media can be sold or licensed. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product. Webinar: Host live webinars on topics related to your blog and sell tickets to attend.

Examples 90

Examples Product Work Management Marketing Management 90

markempa

NOVEMBER 13, 2009

People want to know: How can I create enough content with my organization’s limited resources? To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead G eneration Roundtable webinar. Register for the webinar here. What measurements will help us consistently create great outcomes?

Lead Nurturing 120

Lead Nurturing Webinar Metrics Emarketing Design 120

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Rev

JANUARY 11, 2023

Inbound marketing is about creating valuable content and experiences tailored to your ideal customer. This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. Ideally, this type of content would come from the personal profiles of executives or senior-level employees.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Outgrow

MAY 30, 2023

Utilize Interactive Content to Boost Engagement Interactive content refers to any type of material that encourages direct user participation and engagement. Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products. Image source 4.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Martech

APRIL 7, 2023

That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders. ” These tried-and-true sales and marketing tactics and all the tools and content created to bust the status quo are no longer working.

B2B Sales 105

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 105

ClearVoice

FEBRUARY 3, 2021

This will guide everything from how you package and bundle services, to which platforms you run paid advertising campaigns on, to how you tell stories about your brand. Business-to-business content marketing: types of content. Native content in industry publications. Case studies. Case studies. White papers.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Hinge Marketing

NOVEMBER 1, 2013

In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. Here are 3 main insights discussed in the webinar: 1. Here are 3 main insights discussed in the webinar: 1. Wide distribution of content.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

SmartBug Media

JANUARY 18, 2022

A customer registers for a webinar. Make a qualified lead feel welcome if they download content from your website or platform by offering a sales outreach gift card along with a note inviting them to book a meeting to get to the next step. Offer bundled services to make converting more attractive to your leads.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

TrustRadius Marketing

JULY 10, 2022

This saves HR from having to coordinate training webinars across locations and time zones. Beyond webinars, elearning content can be built out in advance. This product is likely not a great fit if you’re looking for super customizable learning content. Product trScore Pros Cons SAP Litmos 8.4/10 Ceridian Dayforce HCM.

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98

FunnelEnvy

FEBRUARY 19, 2024

Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Personalize your landing page content to different audience segments for increased relevance and engagement. Frictionless Lead Capture. Keep form fields minimal and focus on capturing essential information.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

OCTOBER 5, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Brands that use a broad-reach marketing approach tend to focus on optimizing their digital marketing engine by utilizing their website, email marketing, paid ads, earned media, social media, and content marketing.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Optinmonster

JULY 30, 2021

Once you’ve captured their interest, you can show a custom popup that’s relevant to the content they’re viewing. The popups appear as the visitor is scrolling through your site to encourage them to also take action like signing up for emails or webinars, purchasing a product, or becoming a member. Highlights.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Digital B2B Marketing

NOVEMBER 6, 2012

B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Even traditional “branding” venues are filled with lead generation offers and publishers are bundling traditional media programs with lead generation.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Ontraport

JANUARY 15, 2020

There are several types of membership sites and techniques for delivering content so that you can best communicate your information while maintaining a personal connection. You can tailor your content to reach different audiences or serve different pain points. It’s all about how you deliver.

Terms and Conditions 75

Terms and Conditions Marketing Budget Bundling Budget Programs 75

Litmus

APRIL 24, 2019

Read our overview on how to use annotations to power enriched previews in Gmail or watch our exclusive webinar with Jordan Grossman, Product Manager at Gmail, as we share the knowledge and tools you need to make the most out of Gmail’s new Promotions tab. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab?

Promotion 74

Promotion Email Marketing Work Management Brand Identity 74

BenchmarkONE

MARCH 25, 2022

From content experts and visual design gurus to web development specialists—team members’ skills should come together to build a unified brand marketing strategy and achieve sustainable long-term growth through various marketing initiatives. Content marketing team. Copywriters/content writers and editors: The wordsmiths of the group.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

BenchmarkONE

APRIL 29, 2020

Create Custom Bundles. Create Content Just For Them. If a client expresses an issue or question that you think is pretty unique or important, use it to inspire some content ideas. Maybe your client could become a valuable webinar partner. A client is like a snowflake: each one is unique. Partner in Other Ways. Use a CRM.

Lead Scoring 77

Lead Scoring Lead Ranking Bundling Advertising Agencies 77

Hubspot

MARCH 28, 2019

So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). These are things like ebooks, free email courses, webinars, etc. Target your audience at the correct time.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

Optinmonster

APRIL 20, 2020

But before you go off and begin designing your course content, there are a few things you should keep in mind. This will also impact the platform you use to deliver your content. This depends on your personality as a teacher, the content you’re working with, and, again, your budget. Your budget is an obvious concern.

Course 94

Course Work Management Marketing Management Class 94

Ontraport

JANUARY 15, 2020

There are several types of membership sites and techniques for delivering content so that you can best communicate your information while maintaining a personal connection. You can tailor your content to reach different audiences or serve different pain points. It’s all about how you deliver.

Terms and Conditions 59

Terms and Conditions Marketing Budget Bundling Budget Programs 59

BenchmarkONE

AUGUST 18, 2021

Every other function and activity exists to keep these aspects content and thriving. It requires identifying who they are, what their pain points may be, and connecting them to content that addresses those issues via email drip campaigns. . Content Creation and Social Media. Podcasts have surged in popularity. Email Sign-Ups.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Rev

MARCH 8, 2023

Strategy 2: Invest in demand generation marketing Demand generation (aka demand gen) involves creating content that attracts the attention of your ideal customer, builds brand awareness, and drives demand for your product or service. Despite being a long-term investment, demand gen can significantly impact revenue generation.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

BenchmarkONE

MAY 28, 2020

The cat’s out of the bag: consumers love video content. . Considering that marketers spend a mean of 17 hours to create one piece of short-form content, this feature can dramatically cut down on your video turnaround time and increase your content output. . Tool #2: Camtasia. Image Source: Vidyard ). Tool #5: Movavi.

Software 71

Software Video Marketing Screencast Multi-Channel 71

MLT Creative

JULY 28, 2011

Chapman, chief content officers for Marketing Profs, emphasize that “content is king” online. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals. Handley and Chapman begin with the 11 "content rules," then expound on them in the subsequent nine chapters.

Rules 40

Rules Buzz B2B Paid Search Agency 40

SnapApp

NOVEMBER 26, 2018

70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. Takeaway: While video can seem daunting, this type of content can be very much worth the creation challenges. 82% of purchasing consumers view at least 5 pieces of content first, from the winning company.

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

ConvertKit

JUNE 24, 2021

On the other hand, content creators that want to use their podcast to sell products or subscriptions need to strengthen audience fit and engagement. 2 – Premium content and communities. By building exclusive content or bundling podcast access with other resources, you can transform your podcast into a community.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

SnapApp

SEPTEMBER 25, 2018

Whether it’s through informational blog content, webinars, email campaigns, or ads, seeing your brand across different channels will help them warm up to your product. Keep in mind that when sending qualified leads to a landing page, you want to make sure it includes content that is beneficial that will ultimately lead them to convert.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SalesIntel

JULY 28, 2023

Typically companies raise awareness through marketing efforts such as email campaigns, social media, blogging, and webinars. During this stage, marketers often try and persuade customers with engaging content to further leverage their interest.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Webbiquity

MAY 28, 2014

Security SaaS Example: Once per Month – Put on a unique, case-study (social proof)-oriented, educational webinar for all current clients – soft pitch to add-on services and consulting. Below are some examples that might fit different business models.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

SnapApp

DECEMBER 20, 2018

74 percent of customers feel frustrated if a brand’s website content isn’t personalized. 62 percent of customers want content that speaks to their unique needs and pain points. Create Voice-Optimized Content. Here’s how to optimize your content for voice search in a nutshell: Optimize for longer tail keywords.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48