Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. With zero-party data, consumers are handing you their personal information on a silver platter.

ROI 232

ROI Webinar Metrics Privacy Content 232

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. It’s a win-win situation that aligns your personal satisfaction with your financial goals.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Here’s how you can build a solid structure for measurement and measure top, middle and bottom of funnel objectives. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Both help build new relationships and trust. Here’s how. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

PathFactory

APRIL 23, 2024

B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. That’s why PathFactory is on a mission to help B2B marketers leverage content intelligence & personalization. Book your personalized tour of PathFactory here. Are you getting the most out of your B2B content?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 124

Personalization Practices Allocation Enterprise Management 124

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Here are some of our favorite ways to implement digital personalization aligned with your company. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Marketing Insider Group

JULY 7, 2020

Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. So, which metrics matter the most in terms of ROI?

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Webbiquity

MAY 30, 2019

Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. Update your personalization process regularly.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

SmartBug Media

MAY 9, 2023

When you segment all of your subscribers into smaller groups, you can personalize messages to their behavior and specific needs or interests. When this happens, it leads to more engagement and ultimately increases your ROI. In addition to loyalty, you build trust with your audience. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

RDIGS

MAY 25, 2023

Introduction: As a B2B marketer, achieving maximum return on investment (ROI) is a top priority. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. In the following section, we will explore some valuable insights on how to create impactful campaigns that can optimize your ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler - ROI calculator! Well, the answer to it couldn’t be simpler - ROI calculator! .

ROI 69

ROI Outgrow Ad Building Conversion Rate 69

Marketing Insider Group

MARCH 14, 2021

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? This ultimately leads to the leveraging of power for strategic targeting and personalization, empowered by the versatility and near infinite scalability of artificial intelligence (AI). The Personalized Sales Experience.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment. A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Build a Quality Email List Building a quality email list is one of the most complex parts of email marketing strategies. Personalization works in tandem with segmentation to ensure optimum email marketing performance.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Scoop.it

OCTOBER 5, 2023

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Get a grasp of your ideal prospects ABM also helps you understand your prospects better, resulting in more personalized marketing messages and a stronger connection with potential customers.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Martech

NOVEMBER 4, 2021

Consumers want engaging, personalized experiences when connecting with brands. Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”. ” Building agility and adaptiveness means content teams should know how much they’re getting back for their content efforts.

ROI 143

ROI Content Marketing Planning Gartner 143

Madison Logic

FEBRUARY 14, 2024

The desire for personalization among B2B buyers is growing louder. At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler – ROI calculator! Well, the answer to it couldn’t be simpler – ROI calculator! .

ROI 52

ROI Outgrow Ad Building Conversion Rate 52

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. It’s the belief that customers will find your great product without a distribution strategy.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

MARCH 4, 2024

Take it from Adrian Solomone , who is directly involved in building Finastra’s employee advocacy program, and it’s so successful that their employees are asking to join. He also dives into how they capitalize on Oktopost’s AI tools to ensure their advocates are personalizing their content, quickly and efficiently.

Ad Building 69

Ad Building Tips Thought Leadership Branding 69

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Martech

MAY 30, 2023

Building consumer trust is crucial for marketers. This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Click here to view more MarTech webinars.

Webinar Metrics 101

Webinar Metrics Ad Building Transparency Trust Marketing 101

Tiecas

MARCH 15, 2024

In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced. Think of your roadmap as the blueprint for your marketing house, the checklist as the list of materials (BOM), and the order in which you need to build it.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. This personalized approach fosters stronger engagement and drives conversions.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. It’s a way for you to build more profitable customer relationships and increase your sales pipeline with high-fit target accounts. The same concept applies to account based marketing.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. “And it’s all done in one app, so it’s very easy to build on top of what we’ve already done with our data.” ” How to improve marketing ROI with clean data. Marketers know accurate data is tablestakes.

De-duplication 140

De-duplication Marketing Automation Services ROI Aggregators 140

SmartBug Media

AUGUST 17, 2022

Why are you personally attending INBOUND? Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Clearly defining your intentions with your team will ensure everyone feels the ROI when you return to your computer after INBOUND. Find the Experts.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Only B2B

NOVEMBER 20, 2023

Unlike traditional methods, ABM allows businesses to focus on personalized outreach, ensuring a higher chance of success by engaging with specific, high-value target accounts. Research from Alterra Group found that 97% of marketers achieved a higher ROI with ABM than with other marketing initiatives.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles B2B Marketing ABM 62

Navigate the Channel

JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. Tracking conversion rates helps companies assess the ROI of their e-mail marketing efforts.

Product 65

Product Ad Building CTR Allocation 65