Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Sound right?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

MAY 2, 2023

Not only do you have permission to collect this data, but consumers are sharing it with you for their own benefit – usually for a reciprocal exchange of value, like a personalized offer. Offer a free trial or download in exchange for a site visitor’s contact information. This could be for a webinar, class, or event you’re hosting.

ROI 232

ROI Webinar Metrics Privacy Content 232

Webbiquity

APRIL 19, 2022

Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. Aura is a good example of community building with their Facebook group. There are no promotions allowed; it’s all about exchanging ideas and experiences. You are aiming for honest, human interaction, as opposed to a hard sale.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

SmartBug Media

SEPTEMBER 16, 2022

We’ll also dig into a more tactical INBOUND session that discusses how tool integration improves productivity for sales teams. Everyone sees and experiences a different story. One of the world’s top advertising executives shows how iconic brands build armies of evangelists. Modern marketing is now a value exchange.

Product 52

Product Work Management Marketing Proposals Marketing Management 52

Sana Commerce

NOVEMBER 10, 2023

But how is digital commerce different from e-commerce, exactly? Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce vs e-commerce – what’s the difference?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Here’s how to do that.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Martech

APRIL 23, 2024

Instead of relying on old systems like open-data exchanges to buy audience data, they are modernizing the way they build first-party data assets through the lens of user consent. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. Copy : Provide more information on your product, service, or content offering and give more context. driving conversions.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Marketing Insider Group

JUNE 1, 2020

You can capture leads, sell products, schedule appointments, host webinars – all in an online funnel. To create a high converting funnel, you need a strategy focused on building trust. Secondly, what will you give them in exchange for their real email? It can automate your lead and sales process. Don’t Just Say Thank You.

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. The first of my top growth hacking strategies will skyrocket your subscribers quickly.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Think about the last decision you made about a product or service. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. Or have you bought a product that an influencer you follow on your Instagram has recommended?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech

OCTOBER 16, 2023

3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances. For example, you have a customer who browses a product and then exits the site.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Valasys

JULY 2, 2021

Composing a productive description resembles trouble if you don’t possess the conventional knowledge for drafting it. Merely labeling your products is not adequate. One eCommerce research shows that around 20% of acquisition failures are a consequence of lacking product knowledge. Keep Readers in Mind.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. If you have specific landing pages or product pages, link to them frequently to boost their page authority. Know your audiences.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

We also need to know what the experience looks like for users across devices or in different real-world environments. Regardless of your role, you might have to create conversational copy or interactive flows for your product or for prompt testing. How might we represent either of those traits linguistically?

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Heinz Marketing

SEPTEMBER 5, 2023

Set Clear Expectations During the email exchanges, sketch out a vision of what lies ahead in onboarding. This builds credibility and reinforces the value proposition. Interactive content boosts engagement and helps customers get hands-on with your product. This helps customers realize the full potential of your solution.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

Liveintent

NOVEMBER 24, 2020

As much as it pains us to say it, the realities we face today won’t look much different in early 2021. Have your customers shown a specific interest in one of your brand’s product lines? Send them a message about new or similar products in your offering. ” Build a lookalike audience.

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

Navigate the Channel

DECEMBER 12, 2023

Empathy: The Key to Building Lasting Relationships Empathy, at its core, is the ability to step into the shoes of others and genuinely comprehend their emotions and perspectives. Empathy is the secret sauce that transforms marketing from a transactional exchange into a profound and lasting relationship.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

Inbox Insight

OCTOBER 19, 2023

Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them. This seemingly simple exchange serves a dual purpose.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Only B2B

FEBRUARY 11, 2024

But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. Building an Audience: Requires ongoing effort to attract and engage visitors. Privacy-Conscious: Often involves data clean rooms and encryption for secure exchange.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Sprout Social

APRIL 24, 2023

Posts highlighting the (often stark) difference between social media content and the reality of creating it have been popular for years. On TikTok, #deinfluencing, or posting about how a product isn’t worth the hype, is taking off with more than 500 million views. The signs are everywhere. What happened? It’s an economic arrangement.

Advertising Agencies 123

Advertising Agencies Planning Social Media Paid Search Agency 123

Contently

JULY 26, 2022

After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Hubspot

JUNE 26, 2019

With a platform as the foundation of your business ecosystem, you don't have to limit yourself to one suite of products -- you can add and subtract new applications and tools as your business grows and changes, without having to start from scratch again or deal with messy migrations. So, how exactly does a platform differ from a product?

Work Management 66

Work Management Software Product API 66

Optinmonster

FEBRUARY 2, 2023

If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What qualifies as a good conversion rate depends heavily on your industry, product, and target audience. One example would be linking to your best selling products from the About page.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

seo.co

OCTOBER 6, 2021

This section of the guide will explain how to increase the number of people who end up taking meaningful action—whether that’s buying a product, filling out a form, or micro converting, as most of these different types can benefit from the same best practices. The core of any conversion is an exchange of value. Coloration.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Salesforce Marketing Cloud

OCTOBER 18, 2023

It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Finally, you get to your “when?”

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. That requires a more comprehensive understanding of what advertisers get out of the exchange. But RMNs need to mature.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

FMG Suite

APRIL 25, 2024

What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. Build curiosity and ask questions. How are you different from other firms? It’s a long-term investment, and advisors who use it well see it as a brand-building opportunity. Don’t write “Weekly Newsletter.”

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Convince & Convert

APRIL 25, 2024

Perhaps this current resurgent interest in gated content marks a turning point in how we conceive of value exchange in digital marketing. It’s different story when we’re talking about a form fill. When we consider the next topic, I’d argue it’s crucial. Getting your lead to move from warm lead to closed-won business requires patience.

B2B 95

B2B Case Study Case Studies Content 95

Optinmonster

FEBRUARY 18, 2024

Building Trust and Credibility Imagine you’re choosing between two local cafes you’ve never visited. Different platforms cater to different audiences and industries, so it’s crucial to identify where your customers are most active. Other shoppers can see that people are enjoying this product.

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Heinz Marketing

MARCH 30, 2022

Isn’t it absolutely fascinating when you give a class of kindergarteners the same art prompt, they all come up with a completely different masterpiece? of Product Marketing at Revenue.io To build a lasting company, you must focus on BOTH! Branding builds promise. Branding is long-term. Marketing is tactical.

Brand Identity 102

Brand Identity Branding Differentiation Class 102

Salesforce Marketing Cloud

OCTOBER 18, 2022

During this year’s Dreamforce , our annual event that brings together the Salesforce community, a common topic across sessions was the concept of control — and how giving up some of it might be exactly what you need to become a better leader and build trust with your teams. Get articles selected just for you, in your inbox. Sign up now.

Ad Exchange 98

Ad Exchange Thought Leadership Budget Programs Lead Scoring 98

ClearVoice

JANUARY 29, 2024

Streamlining content production Cross-functional collaboration brings expertise, perspectives, and skills from individual departments together, including the third-party companies providing you with content writing services. It lets your teams see how their work contributes to your content production process.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52