Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. A good example of this is the casual shirt brand UNTUCKit. This requires a departure from traditional mass advertising approaches.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Tactics 114

Marketing Insider Group

SEPTEMBER 7, 2020

Newsflash: Only 22% of businesses say they are happy with their website conversion rate. The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Get MarTech! In your inbox.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Webbiquity

NOVEMBER 29, 2022

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . At this point, you’re building trust.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. For example, “hungry,” can be considered a generic pain point. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2020

While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many of whom won’t hesitate to use invasive online tracking or other dodgy tactics to make a sale and get that all-important conversion. Let’s take the example of Old Spice.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start? What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Tiecas

MARCH 21, 2024

Building an integrated sales and marketing machine is essential. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

APRIL 8, 2022

While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions. So, what are creative ways to change up and elevate your B2B public relations tactics? We look at three examples to consider that can help inspire your team’s public relations efforts.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Martech

FEBRUARY 28, 2024

The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. For example, you can identify the most common terms being searched related to your market. What is business casual?” “How It’s an often disconnected, transactional tactic that is fading fast.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Valasys

DECEMBER 21, 2022

But one thing we know for sure is that link building is an integral part of these algorithms. Let’s take the situation as an example to make it easier to understand. But first, let’s talk about the types of links that exist so that you can understand the tactics for building the correct links.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Rev

AUGUST 2, 2023

That said, there are certain tactics and strategies that can help you become more successful at prospecting. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started!

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Stevens & Tate

JANUARY 17, 2023

Without goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. Examples Of How Smart Goals Should Align With Your Business Goals.

Examples 107

Examples Planning Webinar Metrics Inbound Marketing 107

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. Instead of using business social media accounts only for user engagement, social commerce allows brands to take advantage of their captive audience with shopping abilities built-in to their posts. Online sales are expected to make up 22.3%

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. This is one of the main reasons buyer personas are important for startups; it defines the audience for their business. Well, you’re in the right place.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality.

Social Media 118

Social Media Traffic Top of Funnel Media 118

seo.co

DECEMBER 2, 2022

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). So why aren’t your link building campaigns working?

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Testing different approaches enables businesses to discern what resonates with their audience.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Buffer

DECEMBER 12, 2022

This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success. I didn’t have time for that at the beginning of the pandemic—I needed to pivot yesterday to keep my business afloat.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Optinmonster

MARCH 22, 2023

.” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is Upselling?

Examples 122

Examples Tips Cross-Selling Bundling 122

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

ConvertKit

DECEMBER 19, 2018

It’s one thing to build a list. As a business owner, your goal should be the latter. It’s estimated that this percentage is higher for B2C businesses. Whether you know it or not, it’s hurting your deliverability and the know-like-trust factor that you want to build with your community. Ready to clean your email list?

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? For best results, build urgency to your offer. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. According to recent research, 51.2%

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. They may be entirely new to your business and still trying to understand what you offer. Of course, both leads and prospects are essential to the success of your business.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59