His perspective was business first – never social for the sake of social. What’s the difference between social media and social business? view social media as a medium, and in this medium you can do a variety of things–service, business intelligence, marketing, commerce, etc. My definition of social business is that it is a new form of business–new products, services and business models enabled by social behaviors and technology and the widespread availability of individual data. Maybe it inspires, or perhaps it irritates. MORE >>

What probably scares my clients is the word “authoritative” which, means a) Able to be trusted as being accurate or true; reliable, clear, authoritative information’ and b)’Considered to be the best of its kind and unlikely to be improved upon. You are just sharing your knowledge, educating your audience without bluntly selling your services. She helps small business owners and individual entrepreneurs to find their place in today’s online world. By {grow} Community Member Sarah Santacroce. ”  OK, that’s pretty impressive. few examples. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era November 9th, 2010 | By Deni Kasrel When Clara Shih says social networks are great tools for customer relationship management you can trust she knows what she’s taking about. Personal relationships are at the heart of business relationships. It becomes a personal brand. MORE >>

As more business have come to adopt this practice, they have also come to realize that to build a truly effective social brand they must build engaged communities from the inside out.  In short, a company must learn to evolve into a social business by empowering its employees to become effective brand ambassadors. Successful social branding demands much more from a business than simply pumping countless advertising dollars into digital channels.  Until recently, resources for building successful social marketing campaigns have been scarce, to say the least. MORE >>

Trust in experts rises—and after years of being at or near the bottom, CEO s see increase in credibility. If you are looking to improve sales leads using B2B lead generation strategies, you need to build trust with prospective buyers. The Edelman Trust Factor 2011 shares some remarkable insights for business leaders. Here is what the study said: Trust in all credentialed spokespeople is higher this year, signaling a desire for authority and accountability—a likely result of the skepticism wrought by last year’s string of corporate crises. Yes, indeed! MORE >>