Biznology

MARCH 9, 2017

The case study companies include Zappos, McDonald’s, and U.S. Digital transformation is profound change in business activities, processes, competencies and models to fully leverage customers at every touchpoint in the customer experience. Is your company one of them? Thanks to all our sponsors! Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. This experience inspired me to write this article and share a better approach to producing educational webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Televerde

JUNE 7, 2022

While opportunities do exist for people who are incarcerated to continue their education and learn marketable skills while serving their sentence, they are not widely available. By opening job opportunities to people impacted by incarceration, businesses are gaining access to a considerable pool of untapped talent.

Case Study 52

Case Study Case Studies Studies Education 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases.

Work Management 116

Work Management Trends Business Forrester 116

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). Business to Consumer (B2C).

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Make sure to study their “likes” to identify special interests that can serve as content touchpoints.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Don’t be Afraid to Talk about Your Services.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sword and the Script | B2B

APRIL 16, 2024

As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing, apparently believing such investments will not pay off.”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. We’ll also share how your business can use qualitative data to better appeal to your customers. Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences.

Research 98

Research Case Studies Case Study Skype 98

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. They also offered a week-long class on customer experience management that was focused on educating all involved teams on retaining customers and how to drive better performance with feedback.

Case Study 74

Case Study Case Studies Studies SMS 74

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. By seeing which version of the product detail page leads to more sales, you can make sure that your business is putting its best foot forward. Check the entire case study below.). Where to Source Video Content.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Act-On

FEBRUARY 16, 2024

And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

FMG Suite

MAY 26, 2021

Their firm serves people nearing retirement, educators, healthcare professionals, small business owners, divorcees and widows. Financial Planning for Education Professionals. The post CASE STUDY: How Antoine Williams & Associates Boosted Traffic with SEO Foundations and Copywriting appeared first on FMG Suite.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Today, businesses are allocating a sizable budget on influencer marketing to focus on an idea that goes with the spirit of their brand. Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. The EU and California laws require companies to provide people with a way to exercise their rights, something 44% of the 5,175 businesses surveyed failed to do. Worth noting: Source: CYTRIO. Used with permission.

Privacy 141

Privacy Privacy Protection Business Case Studies 141

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

nDash

JUNE 22, 2022

Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Jake Safane. Curious about working together?

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Digilant

MAY 7, 2019

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Gen Z and Millennials prefer experiences over product. Let’s get into it!

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

AUGUST 15, 2022

In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. CMOs build the business — they don’t just market it.

Enterprise Management 96

Enterprise Management Business CMO Digital Transformation 96

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. By providing the “right” education, our clients are helping the client to come to their own conclusions about the value that can be delivered. What is Needed to Gain Prospect Compliance Momentum.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Do you want to educate your audience, persuade them to take a certain action, or entertain them? Two of the most effective are through blog posts and case studies.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Optinmonster

MARCH 4, 2021

Are you obsessed with getting the highest conversion rates possible, so you can grow your list faster, drive more profits, and grow your business? If you are, then you’re in good company because the OptinMonster team is constantly striving to help small businesses do just that. WooCommerce Product Education Upgrades.

Template 59

Template Education Conversion Rules 59

ConvertKit

AUGUST 17, 2021

It also meant a lot to see men who looked like him at the top of their industry—creating great music and great businesses. . He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. .

Ad Building 116

Ad Building Business Case Studies Case Study 116

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. If you’re serious about growing your business, you’ll need a robust lead generating strategy.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Digilant

MAY 7, 2019

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Gen Z and Millennials prefer experiences over product. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Gen Z and Millennials prefer experiences over product. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

nDash

JUNE 22, 2022

Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Jake Safane. Curious about working together?

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Martech

APRIL 5, 2022

This has been documented in many, many, many studies. Business performance. Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. A diverse marketing organization aids access to diverse markets. Heat Test Report ).

Business 114

Business Loyalty Paid Search Agency Acquisitions 114