ViewPoint

FEBRUARY 4, 2014

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. By Christopher Hosford, editor-in-chief, HosfordGroup. Sounds like a happy situation, right?

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We hope the information found in these reports proves valuable in supporting B2B marketing initiatives. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

AUGUST 10, 2010

I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. I have that relationship with BtoB Magazine and their other properties that centers on this very concept.

BtoB 80

BtoB RSS Wikipedia Content 80

The Mx Group

JULY 3, 2018

For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. For more information, visit TheMxGroup.com or call 800-827-0170. It was also ranked among the top 10 U.S. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. 29% Sales.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

ViewPoint

DECEMBER 17, 2013

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

KoMarketing Associates

JANUARY 25, 2013

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. Check out the following chart for further information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

JUNE 21, 2012

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision. Issue # 3 : This information can be deadly in the wrong hands. My advice: Define the information needs of your buyers and the audience that influences them.

Social Media 100

Social Media Statistics Media BtoB 100

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. The challenge according to Ms.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. Engage with your followers, your colleagues, and your contacts by providing information, useful information. Here’s a link to the full article.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

The Mx Group

MAY 18, 2018

In addition to being named one of the Best Places to Work in Illinois for five consecutive years, The Mx Group has been repeatedly recognized by Ad Age and BtoB Magazine as a top B2B agency. For more information about The Mx Group’s B2B digital and demand generation solutions, visit TheMxGroup.com. by B2BMarketing.net.

Demand Generation Agencies 48

Demand Generation Agencies Work Management Paid Search Agency BtoB 48

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Earned media is more valuable because people volunteer to share your information. These publishers eschew search optimization in favor of creating content that people want to share. From an SEO perspective, they do a lot of things wrong.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Appending data and information. Following up on requests for information.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. Be in those online communities offering advice, solving problems, and sharing information. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” Prospects will register for a Webinar because they believe that the information presented is worth a 45-minute investment of their valuable time. that appeared online today. When are Webinars a fit? Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine. 10 common but often overlooked tips for increasing land page conversions, including using minimal navigation, keeping important information above the fold, and keeping your contact form as short as possible.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Walker Sands

DECEMBER 20, 2018

Award wins are often among the first pieces of information a potential client sees online when conducting this research, so having impactful and publicized wins can help build credibility with prospective clients. For a company to succeed, it needs to be seen as dependable by clients, partners, employees and the media.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

MLT Creative

NOVEMBER 17, 2011

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. They can either find it online (via search engine) or from a colleague/friend (via online social network).

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

Paul Gillin

JANUARY 24, 2013

Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Among his awards are Ernst & Young’s Pacific Northwest Entrepreneur of the Year and the Leader Award from CRM magazine. Contact information: Paul Gillin. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

SEPTEMBER 18, 2007

" In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task." Related information: Here's an in-depth article on lead qualification I wrote for Target Marketing: What's a Lead? My recent webinar on multi-touch lead nurturing.

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

Adobe Experience Cloud Blog

MAY 25, 2011

Finally, the AMA , DMA , BMA NY , CMA , BtoB Magazine , and many other marketing associations and media groups keep great lists of white papers that are available in PDF format and downloadable to your Kindle or other book reader—again, at no cost. You can find these free chapters in our B2B Marketing Book Club.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” The internet has given us a new type of relationship we never would have had without it: online relationships.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. When requesting contact information, you have the opportunity to ask for a few more details that could help you further personalize the subscriber’s experience with you. Host a webinar.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

MLT Creative

DECEMBER 16, 2011

Kudos to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Take advantage of smartphone propularity by having booth visitors scan a QR with business card information. BtoB Magazine. Bold moves marketers can make to pull ahead in 2012. MarketingProfs.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. Location based information. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. State of Event Marketing, July 2011). Reminders by phone and email, 2 days out.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

MLT Creative

JANUARY 20, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. BtoB Magazine. WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Hinge Marketing

JANUARY 14, 2015

According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. Sounds simple — but in reality, this can be difficult to execute effectively.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. These lists include all of the demographic data typically needed, and have extended contact information.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Adobe Experience Cloud Blog

AUGUST 30, 2011

Largely because of social media, consumers are arming themselves with the information, advice, and intelligence they need to make informed purchasing decisions. Just as you need a constant flow of intelligent information to manage your finances, the same is true with effectively managing your revenue programs. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60