Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Marketing Insider Group

JUNE 21, 2012

Do you know anyone who would claim that they made a ten or hundred thousand dollar decision based on social media? Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction.

Social Media 100

Social Media Statistics Media BtoB 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The State of Content Marketing, Outbrain.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. MarketingProfs 2013 B2B Content Marketing Report. The report provides insights into where B2B content marketers are focusing their efforts and the key challenges and opportunities associated with roles and budgets.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

Social Media speeds Onboarding I am officially up and running now in my. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Social Media 100

Social Media Digg Media RSS 100

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

There is no doubt the speed of change in the media space is blinding. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 100

Social Media Social Marketing BtoB Media 100

Paul Gillin

DECEMBER 12, 2013

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. These publishers eschew search optimization in favor of creating content that people want to share. Marketing’s big miss (BtoB magazine). Short on content? Repackage (BtoB magazine).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. Tags: Social Media. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. How are you measuring success?

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. It’s not difficult to find out what content about you exists on the internet. Business Results from Online Content Marketing?

Tips 100

Tips Ning BtoB Digg 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

EMagine B2B Blog

JULY 4, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content. This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

EMagine B2B Blog

JULY 4, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: The B2B Buyer Journey: Moving From Catalyst to Closer with Content. This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers.

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 25, 2011

Why does B2B Marketing content stink? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? They state that we are still just trying to engage buyers as we always have and that all people are different in their media consumption, blah-blah. I had a number of answers on content.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Paul Gillin

JANUARY 24, 2013

Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

APRIL 6, 2006

Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. Bannan on podcasts caught my attention.

Lead Generation 120

Lead Generation Generation Leads Lead 120

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Social Media Mantra: Listen First. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. B2B marketers to increase content marketing spending, study finds. BtoB Magazine. BtoBOnline. IBM survey says CMOs anxious about have digital-marketing. CNNMoney.com/Fortune.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Hinge Marketing

AUGUST 8, 2013

Social media, mobile, and digital channels are enabling a constant stream of connectivity. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Analytics (measuring marketing effectiveness).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Adobe Experience Cloud Blog

MAY 25, 2011

Finally, the AMA , DMA , BMA NY , CMA , BtoB Magazine , and many other marketing associations and media groups keep great lists of white papers that are available in PDF format and downloadable to your Kindle or other book reader—again, at no cost. You can find these free chapters in our B2B Marketing Book Club.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

MLT Creative

DECEMBER 16, 2011

This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Kudos to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Systematic steps for content-marketing newbies. BtoB Magazine.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Paul Gillin

JULY 15, 2011

Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters.

Case Studies 50

Case Studies Case Study Studies BtoB 50

MLT Creative

JANUARY 20, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. your content can gain attention more easily," he writes. BtoB Magazine. SmartBrief/SmartBlog on Social Media. Stay aware. It's 10 pm. Do you know where your B2B twitter message is?

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hinge Marketing

JANUARY 14, 2015

SEE ALSO: The Art of Advanced Email Marketing: A/B Testing Right message, right audience, right time For professional services firms, email marketing is all about getting the right content in front of the right audience at the right time. Dynamic content creates an experience that is customized specifically for the recipient.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. The good news is that most organizations have invested heavily in white paper content that is of great value to most customers. This got me thinking.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50