BtoB and BtoC Are Artificial Labels. We Must Shift to PtoP!
ERDM
JUNE 5, 2018
This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. That “person” could be a Business PERSON or a Consumer PERSON. BtoB and BtoC are artificial labels that get in our way.
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