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The Future of B2B eCommerce Marketing Trends

Webbiquity

There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 270
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The complete history of CTV advertising

illumin

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. This was the first of several experimental, and little-watched, events broadcast on line in the 90s. In 2005, one of the most popular streaming sites of all time, YouTube , was born.

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Marketers have to follow this space in order to meet many of their customers where they are.

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Super Bowl commercials and strategies to watch for

Martech

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Many of the services provide a free trial. In your inbox.

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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. And, in order to do so, they had to think of new ways to spark interest.

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What Is Twitch? How Do Brands Use It?

Hubspot

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

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How Weber put their customers in the spotlight by scaling user-generated video

Martech

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”.