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PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Getting started with dynamic in-game advertising. Hard-coded in-game advertising.

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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ).

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Use This Deminar Formula to Double Your Sales Conversations and 3X Your Win Rate

SpotMe Blog

The product demonstration webinar, or deminar, offers your marketing and sales team a whole lot of value without spending an excessive amount of money on marketing, advertising, and event planning. Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it?

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How Your Local Business Can Be a Helper

Moz

Computer repair services are adapting, where state regulations allow, to 100% mobile operations and are fixing issues over the phone where possible. Kaleidoscope Salon in Chattanooga, Tennessee held a fundraiser offering a prize of a full year of hair services in order to meet its payroll during its closure. Newspapers.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

There are a few ways an even can be structured in order for it to be deemed, “hybrid.” A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. It takes some extra planning and the right event technology to do the same in the virtual space.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. This is not merely restricted to YouTube. For example, you can make an entire video post or conduct a live broadcast session on social media. 27% of the customers used voice search on their mobile devices in 2018.