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Let’s get digital

SmartBrief - Marketing

Developments in IPTV standards from region to region Customers stereotypically change channels all the time, but TV channels have done a lot of changing themselves in the last few years. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

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What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. Inside a company, empathy helps with management and collaboration by helping to understand the other person’s perspective. Transparency helps increase engagement and consumer vulnerability.

Planning 363
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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions. By showcasing real-world examples of how others have benefited from your products or services, you can help to build trust and drive sales.

eCommerce 272
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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. This follow-up initiative helps to convert one-time buyers into repeat customers.

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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development. Clarity around your business goals will help you create a highly disciplined marketing strategy. Here are five strategies to help you market on a dime. Make it fun!

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. We hired a production company, DCE Productions , to help us executive produce it. Behind the scenes, our CEO’s Chief of Staff, Jennifer Creticos, was on a walkie-talkie app helping to navigate from one segment to another. There is no tomorrow — get it done today.

Buzz 228