Remove broadcast build trust
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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. This is especially true in large urban centers.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. It’s a big part of why they have a strong online community of 500,000 marketers.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. Building brand awareness and establishing trust in the early stages of the buyer’s journey is a priority for businesses.

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

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Start Building Your 2021 Dreamforce Agenda

Salesforce Marketing Cloud

This annual event welcomes Salesforce customers, partners, and employees together for learning, fun, community building, and philanthropy. It’s easier than ever to attend from anywhere with sessions broadcast in AMER (North, Central, and South America), APAC (Asia Pacific), and EMEA (Europe, Middle East, and Africa).