SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Contently

JANUARY 20, 2023

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 166

Communities Google Business Work Management 166

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. YouTube Influencers are creators with substantial followings and engaged communities. His elaborate stunts and philanthropic videos are among the platform’s most viral content. These aren’t just one-off success stories, either.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Sprout Social

MARCH 25, 2024

Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Bluetext

NOVEMBER 10, 2022

Companies are able to expand with efficiency using the product-led growth (PLG) strategy. In a PLG model, the product is the main vehicle for acquiring, retaining, and expanding customers, and these end-users are now in the driver’s seat. This means the road to success is paved by the experience your product provides. .

Product 26

Product Peer-to-peer Viral Marketing Pricing 26

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Tony Zambito

DECEMBER 12, 2020

Once bustling communities adjacent to business parks are quiet. CEOs and their teams across the country, as well as the globe, are focused on maintaining performance and productivity during the pandemic. Finding the means for their employees to sustain productivity while working from home is often discussed. Not just metrics.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. To put this into action, think about what actions would both get users more comfortable with your product and help get the word out.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Marketing Insider Group

JANUARY 21, 2022

You won’t drive sales by relentlessly pushing your products or services and delivering no other value. Think about how you can enhance your brand awareness, increase engagement with your audience, and build a real community. It’s important to establish goals within your strategy but be realistic about what you can achieve.

Social Media 318

Social Media Organization Media B2B 318

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. Instead of taking the popular route of creating an online course , Monica wanted to explore creating a community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. What is social media SEO? Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform.

Work Management 102

Work Management Viral Marketing Marketing Management Cold Calling 102

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. Today, Dyson is still known for their viral hair dryer and straightener product lines.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community.

Social Media 110

Social Media Media Business Viral Marketing 110

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Compared to the average farm, it was 100 times more productive per square foot. Going viral is tough to predict, but GE’s success isn’t by accident.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

SEPTEMBER 23, 2022

Reaching out to the Latinx community in your marketing can have positive effects on your overall social strategy as well. To improve your inclusivity, creators are the key to making an impact with the Latinx community. The Latinx community is no exception when it comes to the advantages creators bring to social marketing strategy.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Search Agency 110

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

MAY 4, 2022

Showing off how you use a product (for example, achieving a certain look with a beauty product). wet n wild’s #BiggerIsBetter challenge, a product launch centered around a brand-created TikTok sound which earned a staggering 1.5 These challenges aren’t tied to a specific brand or product. Using a filter.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. Did they launch a new product? How does our sentiment compare to theirs? This is especially true for Gen Z consumers.

Work Management 75

Work Management Marketing Management Social Media Service 75

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Go live while you create or package products.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. They subscribe to newsletters , buy one or more of your products.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Stevens & Tate

NOVEMBER 30, 2023

Essential Website Updates for Senior Living Communities According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet. They develop a trust that the brand’s products are of the right quality and a good value. Continue to read here. Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Twitter 112

Twitter Communities Viral Marketing Analysis 112

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. This basic, simple yet challenging game ticks all the boxes for a runaway viral success. We all know that social sharing is an integral part of any product’s marketing success.

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124