Square 2 Marketing

NOVEMBER 14, 2022

This message is attributed to then-HubSpot CEO Brian Halligan. HubSpot was a baby of a company back then, but it had a very compelling story and message. The size of your brain is more important than the size of your wallet. That idea resonated with me back then and it has stayed with me all this time.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

Convince & Convert

NOVEMBER 24, 2015

David’s book “Marketing Lessons From the Grateful Dead,” co-authored with Brian Halligan , CEO of HubSpot. David’s book “Marketing the Moon,” co-authored with Rich Jurek , forward by Gene Cernan. Newsjacking. CashForPurses.com.

PR 312

PR Rules Social Marketing Skype 312

Marketri

FEBRUARY 22, 2024

In 2005, the brilliant founders of the popular marketing automation software HubSpot, Brian Halligan and Dharmesh Shah, coined the term “ Inbound Marketing ” to reflect an approach that involves “pulling” people towards companies by creating timely, relevant, and authentically helpful information to delight search engines and (..)

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Webbiquity

OCTOBER 23, 2018

Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” (More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). What is Inbound Marketing?

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Martech

AUGUST 6, 2021

Brian Halligan, who along with CTO Dharmesh Shah founded HubSpot in 2005, has announced he will step down as CEO after more than 15 years in the role. Read more here. Hubspot CEO steps down . He will continue to serve the company as Executive Chairman, while Chief Customer Officer Yamini Rangan will succeed him as CEO.

Work Management 111

Work Management Marketing Management Paid Search Agency Companies 111

Square 2 Marketing

SEPTEMBER 21, 2021

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to superstardom.

Inbound Marketing 66

Inbound Marketing Hubspot Marketing Prospects Software 66

Martech

JUNE 28, 2022

CEO Yamini Rangan with Executive Chairperson Brian Halligan. HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot. Average subscribers paid 12% more in 2022 than in 2021.

Hubspot 73

Hubspot Enterprise Management Marketing Automation Services Eloqua 73

SmartBug Media

DECEMBER 3, 2019

In 2004, Brian Halligan, Dharmesh Shah, and David Meerman Scott were students at MIT when they realized that the disruptive and interruptive forms of outbound marketing were no longer viable. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

ANNUITAS

SEPTEMBER 17, 2013

Blog Brian Halligan Darmesh Shaw Inbound marketing INBOUND13 Jullian Seth Godin Susan Piver' As marketers, especially Inbound marketers, we need to bring the attention to our products/services in a way that engages people, makes them want to know more about what we do because we can help them solve their problems.

Inbound Marketing 100

Inbound Marketing Service Product Marketing 100

Martech

SEPTEMBER 9, 2022

Chief Customer Officer Yamini Rangan succeeded to the CEO slot last year, with co-founder Brian Halligan becoming Chairman. “Brian gets to still be Brian in the Chairman role but doesn’t have to do as much of the day-to-day admin stuff you have to do when you are the CEO of a business like this,” said Bodnar.

Marketing Automation Services 103

Marketing Automation Services Communities Hubspot Enterprise Management 103

Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Strategic-IC

JUNE 11, 2019

This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. Create a Delightful Experience - This is the Only Way to Differentiate Your Brand.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Zoominfo

JUNE 30, 2019

That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

AUGUST 12, 2018

That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Tomorrow People

OCTOBER 21, 2011

” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. “as you’ve noticed, people don’t want to be sold to. ” Seth Godin , Author of Permission Marketing.

Inbound Marketing 120

Inbound Marketing Hubspot Lead Scoring Lead Ranking 120

chiefmartech

OCTOBER 31, 2022

Brian Halligan, HubSpot’s co-founder and executive chairman, has often said, “Companies are more likely to die of overeating than starvation. Developing solid martech maturity takes time. They tend to do too many things.” ” This absolutely applies to martech capabilities.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Strategic-IC

SEPTEMBER 10, 2019

Brian Halligan , HubSpot’s CEO. Brian’s INBOUND keynotes are never to be missed! Dharmesh Shah , HubSpot’s Co-Founder and CTO, followed Brian with an equally motivating speech on facing your fears and growing better by growing bolder, the importance of diversity in empowering multiple perspectives, and building brand trust. ?.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Atomic Reach

FEBRUARY 12, 2019

Brian Halligan - HubSpot. Brian Dean - Backlinko. They aren't effective at producing remarkable stuff because they don't fully understand the difference between donkeys (average campaigns) and unicorns (remarkable marketing campaigns). In your opinion, which brand does Content Marketing really well?

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

Heinz Marketing

DECEMBER 1, 2018

Thanks for your thoughts, Brian Halligan. Thanks for your insight, Erika Taylor Montgomery. Replacing the Sales Funnel with the Sales Flywheel. Has the sales funnel died off? Maybe it’s time for the sales flywheel. Mood Marketing: How To Emotionally Connect Your Product To Your Audience.

Consulting 78

Consulting B2B Sales Top of Funnel B2B Marketing 78

Hubspot

AUGUST 23, 2017

We've enlisted Gary Vaynerchuk, HubSpot co-founders Brian Halligan and Dharmesh Shah, and a powerhouse group of social experts from Facebook and HubSpot for a week packed with educational workshops, live talks, and more.

Facebook 77

Facebook Hubspot Education Social Marketing 77

Onalytica B2B

JANUARY 12, 2018

From a bit more of a distance, ChiefMarTech’s Scott Brinker , Spotify’s Mayur Gupta , Hubspot’s Brian Halligan , and Saastr’s Jason Lemkin are perspectives I often look to. OUTSIDE OF MARTECH WHO ELSE INFLUENCES YOU ? I love to read and consume ideas of all kinds.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

ClickZ

NOVEMBER 5, 2019

“Highest customer reviews of any iPaas” Commenting on the acquisition, HubSpot co-founder and CEO Brian Halligan said: “PieSync has the highest customer reviews of any iPaaS on the market, which is a huge testament to the power of their technology.

Hubspot 49

Hubspot Marketing Management Acquisitions Class 49

Vidyard

JULY 14, 2017

” – Brian Halligan, CEO HubSpot, INBOUND 2016. . “Today, your prospects are watching videos all day. 2017 is the year of video and social! 50% of your content in 2017 shouldn’t be text, it should be video.” What does it mean to be a ‘video enabled’ agency?

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Video Marketing 0

SmartBug Media

APRIL 2, 2020

Co-Founders Brian Halligan and Dharmesh Shah were among the first to extend a generous offer to the SMB market, and right now their meetings, quotes, e-signature, and 1:1 video creation tools are completely free for 90 days from activation. Free and Discounted Technology Tools.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Hubspot

MAY 24, 2018

Brian Halligan sent this note to all HubSpot employees this morning: Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss. Rather than making a sarcastic joke, though, I actually welcome these notifications.

Hubspot 75

Hubspot Transparency Differentiation Vendors 75

Hubspot

JULY 16, 2019

Our CEO, Brian Halligan showed this chart at INBOUND 2017: With free, integrated tools it’s not only easier to startup -- it's easier to scale-up. Now you can report on your ad campaigns across networks, and see exactly who converted on your ads. This is a big deal. It has literally never been easier or cheaper to start a company.

Startups 74

Startups Hubspot CRM Paid Search Agency 74

Convince & Convert

JANUARY 19, 2014

Brian Halligan , co-founder of B2B inbound marketing software company Hubspot agrees, and has seen this shift first-hand (this is an excerpt of the interview he did with me for my book, Youtility ): “I started my career as a sales guy in the 90s.

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

Leading Results Rambings

SEPTEMBER 16, 2014

Brian Halligan, the CEO of HubSpot has repeated a number of time "The traditional sales process in broken. Sales individuals must think like marketers (see John Jantsch’s new book – Duct Tape Selling ), and marketers are engaging with prospects in what had traditionally been considered a sales activity.

Hubspot 63

Hubspot CRM Marketing Prospects Buy 63

Content4Demand

SEPTEMBER 5, 2019

Demand Gen Report’s Brian Anderson identified the valuable lessons from the event for those of us who weren’t able to attend. First, he covers the five key ways businesses can disrupt experiences to improve customer relationships that Hubspot Co-Founder and CEO Brian Halligan detailed in his keynote presentation.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Hubspot

JANUARY 20, 2021

As Gary Vaynerchuk told HubSpot's CEO Brian Halligan , ". Considering 1.56 billion people are on Facebook , it's vital your business has a Facebook Page to increase brand awareness, advertise to new audiences, collect audience insights, and even chat with users looking for customer service.

Facebook 101

Facebook Business Hubspot Privacy 101

Hubspot

JULY 12, 2021

As Brian Bresee, HubSpot Sales Director, puts it, "You can't sell if you're mad, and you can't sell if you're sad." Our CEO, Brian Halligan, has a great segment on CBS Sunday Morning about why we have nap rooms and encourage sleep at our offices. Check in with yourself daily to monitor your mood. Nap and a Snack like a toddler.

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86

Hinge Marketing

AUGUST 14, 2019

Join host Jason Lemkin as he talks strategy and lessons learned with the likes of Hubspot founder and CEO Brian Halligan and Zendesk CEO Mikkel Svane. . This podcast features interviews with standout business leaders in the software-as-a-service industry. As you can see, there’s a podcast for just about anyone.

Work Management 104

Work Management Marketing Management Service Planning 104

TrustRadius Marketing

JANUARY 29, 2019

Hubspot’s CEO, Brian Halligan, recently announced at Inbound 2018 that the influential marketing company was retiring “ye olde funnel” from their business and exclusively using flywheel diagrams. Halligan gave the funnel an affectionate good-bye, saying “Let’s throw him a great retirement party.”. What is a Marketing Flywheel?

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

Hubspot’s CEO, Brian Halligan, recently announced at Inbound 2018 that the influential marketing company was retiring “ye olde funnel” from their business and exclusively using flywheel diagrams. Halligan gave the funnel an affectionate good-bye, saying “Let’s throw him a great retirement party.”. What is a Marketing Flywheel?

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Customer Experience Matrix

MARCH 8, 2011

During the analyst call that followed the announcement, HubSpot co-founders Brian Halligan and Dharmesh Shah made quite clear that they hoped to leverage the Google and Salesforece.com relationships in just this way. I’ve also found HubSpot to be quite open and honest in the past, which makes this all the more puzzling.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Webbiquity

JULY 7, 2020

Brian Halligan, CEO of HubSpot, told the New York Times in an interview that he was “trying to build a culture specifically to attract and retain Gen Y’ers,” because, “in the tech world, gray hair and experience are really overrated.”” Yet it’s commonplace among business leaders, especially in the tech sector.

Amazon 53

Amazon PR Ethics Fulfillment 53

PathFactory

SEPTEMBER 10, 2019

And yet, it did: From the moment the opening keynote started to HubSpot CEO Brian Halligan’s session, the “friction-free experience” was noted as the most important evolution for the future of marketing. The era of experience disruptors has arrived and, as Brian Halligan said, how they sell is how they win.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49