Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. brands across 15 industry verticals. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech.

Studies 86

Studies Paid Search Agency Google Product 86

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Martech

SEPTEMBER 18, 2023

Creative guidance can detect if your video ad is missing the following key creative attributes: Brand logo : Shows a prominent brand logo in the first 5 seconds. Aspect ratio : Ad group includes all 3 video orientations, at least (1) horizontal 16:9, (1) vertical 9:16, and (1) square 1:1.

Youtube 130

Youtube Optimization Ads Google 130

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

chiefmartech

OCTOBER 22, 2023

Then there are a couple hundred category and vertical market leaders in the torso. When a company has crossed $200 million in annual revenue and is considered a top brand in their space, they’re in the torso. Vertical software companies — specialize in a specific industry (small or large).

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. But first, what are vertical networks? Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 104

Verticals Social Media Media Social Networks 104

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. These four are among the most popular: Vertical Market : Focusing on a category of business.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. Here’s how: Align your brand with relevant content: By running native ads in email newsletters, you naturally get in front of audiences who have signed up for content based on their interests and preferences. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

Search Engine Journal

JANUARY 31, 2023

Develop a unique optimization strategy for your financial brand. The post Google Business Profile Optimization For The Financial Vertical appeared first on Search Engine Journal. Here are the best practices you should follow for GBP.

Verticals 105

Verticals Profiling Optimization Google 105

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. Is this a brand-new thing you’re creating with this product?” ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Litmus

FEBRUARY 29, 2024

As a result we saw brands embrace email, a channel with unmatched ROI , in an unprecedented way. There are 4 billion daily email users that across all generations, business verticals, and email is uniquely positioned to help brands drive revenue efficiently and effectively across all stages of the customer journey.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

Martech

NOVEMBER 11, 2021

The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. Why we care.

Verticals 111

Verticals Demand Consulting Customer Surveys 111

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. They’re also thorough, conducting extensive research and using multiple queries to find brands that meet their standards. Luxury shoppers. Empowered activists.

Work Management 114

Work Management Verticals Mobile Advertising Marketing Management 114

Martech

DECEMBER 22, 2023

Brands in every vertical can benefit from strategic automation. Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. 6 must-have, underused email marketing automations by Summer Deeb.

Deliverability 109

Deliverability Copywriting Outreach Verticals 109

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. digital marketing directors) or vertical (e.g., Where are they most likely to see your brand? Is your target audience horizontal (e.g,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Martech

DECEMBER 30, 2022

Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance. But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Where are the inefficiencies?

Media 116

Media Funnel Advertising Advertising Funnels eCommerce 116

Marketing Insider Group

JANUARY 14, 2021

These B2B brands have been successful in building landing pages that not only look great but also drive a high number of conversions. Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience. Campaign Monitor.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

ClearVoice

MARCH 10, 2020

A content hierarchy is a method and structure for organizing your brand and marketing content. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Skyscraper.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Martech

JUNE 7, 2022

The report also found: CX quality fell for 19% of brands this year, about twice as many as the 10% of brands that gained points. Further, this year’s brand-level losses were larger than the gains: The average loss was 3.8 Six brands lost between 5 and 10 points, while no brand gained 5 or more points. Why we care.

Forrester 114

Forrester Verticals Business Case Studies 114

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. We love to put this in place for CPG brands. Brand affinity. Purchase frequency.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Email Marketing Automation 117

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry. Empowered Activist. Self-Care Enthusiasts.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

Sprout Social

JANUARY 29, 2024

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. If your brand is interested in finding out more about CTV, explore MarTech’s ongoing coverage here. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Why we care. globally in 2023 to $25.9

Spending 98

Spending Paid Search Agency Allocation Ads 98

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads.

Advertisements 108

Advertisements Advertising Brand Identity Branding 108

Seismic

AUGUST 17, 2020

Guest blog post by Bobby Martin, CEO and co-founder of Vertical IQ. The partnership between Seismic and Vertical IQ is similarly appealing to bankers and other financial professionals. What’s more, the PowerPoint slides contain the bank’s name and branding as well. We all like convenience. The future of relationship banking.

Efficiency 105

Efficiency SMB Verticals API 105

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. The approach is guided by personas, which often span verticals, functions, or buying committee roles.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Biznology

MARCH 9, 2021

Snackable content, much of it in smartphone-friendly vertical format, that stops people scrolling and keeps them watching. It’s been shown to increase engagement for consumer brands. to come up with marketing content. Among trends they see taking off in 2021 are these: 1. Social Media Video. Interactive Video. Personalized Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

SmartBug Media

FEBRUARY 15, 2021

From there, ensure that your brand messaging is defined and matches exactly what you want to represent—and don’t forget about it. Incorporating your brand’s voice and tone into every piece of content that comes from your organization is crucial, not only to maintain consistency , but to strengthen your brand awareness.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

From there, ensure that your brand messaging is defined and matches exactly what you want to represent—and don’t forget about it. Incorporating your brand’s voice and tone into every piece of content that comes from your organization is crucial, not only to maintain consistency , but to strengthen your brand awareness.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98