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How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences

ClearVoice

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

That’s a clear advantage over mass media tactics, like television and print ads. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Because every user’s dream destination is somewhere different, Kayak knew it wouldn’t succeed by asking viewers to book a certain trip.

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What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. When rereading David Ogilvy books, one of his beliefs stuck out: “We sell, or else.”

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Why Google is Going to Dominate TV Ads

Convince & Convert

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. You need to get this book. I think somebody in Atlanta likes this show.

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Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

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Wednesday Wisdom: Is Your Brand Future-Proof? How AI, video, and customer impatience will affect your business this year

Biznology

Snapchat, Instagram, and YouTube). Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands. –the one question all brands should ask themselves, continually, a book that shows business leaders how they can create meaningful connections with customers, employees, and others.