KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Or you can download these 10 awesome books onto one of your many devices … I guess.) .’

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. So how can B2B marketers begin to target Generation Z? More Social Media Engagement.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

DAGMAR Marketing

JULY 24, 2023

Message leads are sent via email and through the LSA mobile app. New Ways to Get Leads Google recently launched a new “ direct booking ” feature within LSAs. This allows a customer to book a service with you through the ad. To stay up-to-date with LSA industry news, subscribe to our blog and YouTube channel !

Work Management 52

Work Management Marketing Management Service Ads 52

Optinmonster

FEBRUARY 11, 2024

Amplify Reach with Social Advertising Compared to other forms of advertising, social ads cost relatively little , which is why we’ve included this in our list of growth hacking strategies. Identify features that would provide value to your users in a mobile app.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Vision6

AUGUST 9, 2021

Use your own mobile number – you can use your own mobile number as the ‘From’ number, but this will mean you’ll be managing all responses and unsubscribe requests manually which may chew up a lot of your time. Build or import contact lists with mobile phone number data. Book a free demo today. How to set it up.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Valasys

SEPTEMBER 21, 2020

Advertising is made up of both video marketers and non-video marketers. Therefore, you may want to take up video-making, the next time you advertise for a product and or service, to get past your competitors. For example, are you creating video ads for television or YouTube ads? Users Love Videos. So, give them what they want!

Statistics 78

Statistics Video Marketing Planning Work Management 78

Convert

AUGUST 20, 2020

This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Key #1: Use Customized Advertising. Key #1: Use Customized Advertising. You have the data, customizing you advertising creatives and messaging is how you put it to good use. Key #6: Be Transparent.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Convince & Convert

JULY 10, 2013

Youtube and Vimeo (and Wistia) co-exist. >>Books. >>>Blog >3-5 minute Youtube videos. >>6-15 Further, given that we are nearing the point where more data will be consumed via mobile than via desktop, the bite-sized trend will continue. This is not the case. >Illustrated manuscripts. >>Books.

Video Marketing 140

Video Marketing Mobile Advertising Mobile Marketing Youtube 140

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. Americans Spend 24% Of Their Time On Mobile, But Only 8% Of Ad Dollars. Vertical Viewing On Mobile Is A Thing Now. Big Data Will Drive Decisions.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. Free, powerful editing software like Filmora9 and intuitive mobile apps like Switcher Studio made video production within reach for anyone. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. Source: Aberdeen).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Contently

MAY 3, 2017

The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. As advertisers use Google’s recent controversies to leverage better prices and better placements, YouTubers are suffering. Mobile advertising startups haven’t chipped away at the 85 percent of the industry Facebook and Google control.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Outgrow

OCTOBER 16, 2019

Buying marketing books is expensive. More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. Tame Mobile Marketing Wiki at LeanPlum. Mobile marketing is not only crucial with every head leaning towards a handheld device these days, but it is also tedious.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

NuSpark Consulting

JUNE 8, 2013

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. On the shelf were multiple SRDS books; each one the size of a phone book. Twitter Advertising. look it up.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Oktopost

JUNE 21, 2022

In the B2C world, most influencer marketing happens on platforms like Instagram, YouTube, and TikTok , but B2B organizations work differently. Today, he focuses much of his professional energy on his advertising agency, VaynerMedia, which helps businesses connect with customers through multiple channels. Marsha Collier.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Valasys

JUNE 4, 2020

Imagine that marketers are running a video ad to advertise an upcoming event, the new features will allow them to target anyone who has watched 75% or more of that video, and simultaneously the marketers will be able to invite the interested audience groups to register with a Sponsored Content ad.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

ClearVoice

MARCH 8, 2022

In her “downtime,” she authors best-selling books, provides content marketing and marketing writing training, pens numerous blogs for social media, and speaks at national and international conferences and events. Mari is also a successful author of relationship marketing and social media marketing books. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Exo B2B

MARCH 16, 2017

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.). Digital Identity – Structured and extensive presence in search engines. Active Blog and other publications. Contribution to the web community (conferences, teaching, social involvement).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Outbrain

JULY 8, 2018

And when you think that native advertising is actually a combination of advertising AND content, you get a sense of just how powerful native ads can be for travel brands and service providers. You don’t have to be an airline or hotel chain to leverage your brand with native advertising. Mobile: Where Travel is Happening.

Paid Search Agency 46

Paid Search Agency Ads Mobile Advertising Brand Identity 46

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Want to get yourself some free advertising on Google ? Projects save automatically and can also be accessed across devices with a quick download of a mobile app. So if you haven't already, create a YouTube channel for your business here.

Google 78

Google Adsense Tools Doubleclick 78

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Online Marketing Institute

AUGUST 17, 2018

The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. A blogger who draws inspiration from reading books, she has a penchant for writing articles on technology, education, and marketing. The venue also became the hotspot for the athletes and their fans.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

LeadSquared

DECEMBER 2, 2020

The following are the most popular categories of videos on YouTube. This is something that distinguishes SEO from paid advertising campaigns. For example, if you sell books, then terms such as “best books for kids” can be relevant for your product/category pages. Optimize your email for mobile. Paid advertisements.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Atomic Reach

JANUARY 3, 2019

Baer has 25 years of experience in the marketing industry and is a New York Times Bestselling Author of 6 books, He has worked with the likes of Hilton, Grand Ole Opry, Cisco, and Arizona State University. She is a coach, avid tweeter, and author or two insightful books on content marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is an expert in AdWords, social advertising, and Bing Ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

MAY 2, 2018

For dentists in both big and small cities, advertising is a bread and butter tactic to gain new customers. 1 reason for not booking a dentist appointment was due to trouble finding an office. Book your appointment with us today! 7-Step Social Media Advertising Strategy to Better Performing Ads. Related Article.

Social Media 111

Social Media Paid Content Social Marketing Media 111

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100