article thumbnail

12 Must-Read Books to Inspire Your Modern B2B Marketing

Circle Studio

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

article thumbnail

Book Review: Content Rules

Webbiquity

60% of people say they have been “inspired to seek out a product” after reading content about it. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

Rules 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Update Old Content: 8 Ways to Revitalize & Refresh Your Old Content for SEO

seo.co

For others, it’s the product of content exhaustion. High-quality video production takes expensive equipment and technical skills, but putting together a basic monologue-based video is painfully simple. to guide users to specific products. Write a Book (or eBook). Your content is still good, but it’s not great.

SEO 98
article thumbnail

The New Focus on Retention Marketing

Marketing Insider Group

Offering content that explains how to use and get more value out of the products and services you provide is an excellent way to improve the experience for your existing customers. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library.

Planning 362
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

The company covers everything from branding to entrepreneurship to product reviews. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220
article thumbnail

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

They are able to connect with buyers interested in their products and make a sale. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Link Building. How can you initiate a link building strategy with social? Make your content shareable.

article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. In some cases, they may even give you the idea for a new product, service, or market.