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12 Must-Read Books to Inspire Your Modern B2B Marketing

Circle Studio

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

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Book Review: Content Rules

Webbiquity

60% of people say they have been “inspired to seek out a product” after reading content about it. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. We already rank in many lists like “best appointment setting companies.”

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B2C SEO Essentials: Boosting Visibility in the Consumer Market

ClearVoice

To engage with your target audience using a B2C SEO strategy, you could: Conduct keyword research to identify what your target audience is searching for. ” Optimize your product pages and blog posts using these keywords. B2C SEO prioritizes mass appeal, emphasizes visual content, and typically targets broader keywords.

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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. link velocity). Content Catch-up.

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The New Focus on Retention Marketing

Marketing Insider Group

Offering content that explains how to use and get more value out of the products and services you provide is an excellent way to improve the experience for your existing customers. For an example of this strategy in the context of physical products, take a look at outdoor gear retailer REI’s Expert Advice library.

Planning 360
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The company covers everything from branding to entrepreneurship to product reviews. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_, sets the benchmark for a new era in marketing. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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