Paul Gillin

DECEMBER 18, 2011

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. It makes it easy for you to get recommendations and tips for what to do (whether you are heading home for the holidays or on a dream vacation) from your friends who already know you and your interests and needs, helping you travel better.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

SEPTEMBER 8, 2010

In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 3, 2013

I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. Despite all my blogging, books and contributions to other websites, the BtoB magazine association is the one people still mention most often when I meet them.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. I may not buy from them, but I sure do help promote their wares. I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 31, 2011

A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. If we can build robotic tools that help people, we can get incredible productivity. How many times have you searched for something and you can’t find it?

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

AUGUST 20, 2010

Within 10 minutes, anyone can learn that I was born in Hong Kong, graduated from Boston University, have written four books, am a passionate Boston Red Sox fan and enjoy scuba diving. If you want contacts who'll help you find a job, say so and I'll bring some. I hate chit-chat, and I suspect the same is true for a lot of busy people.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Forums are particularly useful in B2B scenarios because they enable customers to solve often pressing problems quickly.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 29, 2012

If you’d like to be notified when the book is available, please comment below or drop me a line. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. It’s due to be published this fall.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. The Truth about Leads does what a good business book should: Defies conventional wisdom with logic born of experience.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 17, 2012

Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done. Deal with resistance by “getting into weeds with business teams and helping them discover how social will help them address business challenges.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Do not let that happen to you. [1]

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 31, 2011

Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” They didn’t help us map to answer, but it did help us identify different ways of understanding how questions are parsed. You want to interact with people who can help you understand meaning.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. Hiring freelance help blind is a risky affair.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. This book is written in clear, declarative and hype-free language. There are plenty of books out there that do that. Content Rules isn’t a book for corporate strategists or CEOs.

Rules 50

Rules Social Marketing Content Blogger 50