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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories, also known as review sites , are an important source of information for buyers. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Join Society , our exclusive Slack community dedicated to marketers in the tech space.

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AI workflows for marketers—and recommended tools for each

MKT1

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

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Why you probably have the wrong ratio of SDRs to Marketers

MKT1

So, you probably have too many SDRs and not enough marketers. While this post may be slightly one-sided because I am a marketer, I feel strongly that having a large SDR team and a small marketing team is a highly ineffective way to build a B2B business. Marketers improve the efficiency of your SDRs.

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Using SEO for Your Company’s Short and Long-Term Growth

B2B Marketing Insights - WE

While its true SEO is more of a long-term growth strategy, it still works hand-in-hand with your short-term growth marketing strategies. Here’s how: Let’s say you’re a marketing whiz. You’ve created a great lead generator in the form of an e-book full of useful information you know people are going to love.

SEO 40
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.