Convince & Convert

AUGUST 17, 2015

These five tips, from Elasticity’s newest e-book The New Long Tail of Search Marketing Strategy , should help point you in the right direction. For more from The New Long Tail of Search Marketing Strategy , download it for free on the Elasticity website. Conceptual Understanding. Get our Definitive email newsletter.

Long Tail Marketing 154

Long Tail Marketing Elasticity Tips Public Relations 154

ClearVoice

JANUARY 8, 2021

But unlike new corporate gigs that usually come with HR warnings, if not rule books, teamlancing is most often something we figure out as we go. It’s also incredibly timely since, as more of us work from home, we’re increasingly collaborating on our work as well. Who’s teamlancing now? This has been a year of change for all of us.

Tips 105

Tips Elasticity Bandwidth Rules 105

ANNUITAS

SEPTEMBER 3, 2020

A Never-Ending, Unstoppable Thread of Automated, Cold Emails: Robert Jolles, a former Xerox sales training leader and author of Customer Centered Selling , writes in his book, “The key concept of Customer Centered Selling is to learn to analyze where your customers are in their decision cycle and assist in moving them through to a decision.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

seo.co

MARCH 12, 2021

The father of the movement wrote numerous books about so-called guerrilla tactics and his thoughts surrounding marketing have become increasingly relevant in the digital age. A personal trainer’s stretchy business card that resembles an elastic resistance band. The goal of guerrilla marketing is to play on the element of surprise.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Biznology

MAY 8, 2013

To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Outbrain

MARCH 19, 2020

As a result, marketers with elastic budgets are reaping the benefits. Entertainment; Games, TV, Movies, Music, Books = CTR increases averaging 70% with Music specifically seeing a 5x increase (with little to zero price fluctuation). Thriving Verticals: Home & Lifestyle = Significant growth in all categories.

Trends 57

Trends Effectiveness Verticals Media 57

seo.co

MARCH 12, 2021

The father of the movement wrote numerous books about so-called guerilla tactics and his thoughts surrounding marketing have become increasingly relevant in the digital age. A personal trainer’s stretchy business card that resembles an elastic resistance band. The goal of guerilla marketing is to play on the element of surprise.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

ANNUITAS

JUNE 6, 2023

We are no longer as concerned about short-term bookings and renewals, as we are about the impact our combination of GTM interactions have on customer lifetime value (CLV). This can lead to optimizing either net new bookings or renewals, neglecting the balance between the two and failing to maximize overall CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Ambal's Amusings

SEPTEMBER 10, 2009

Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. She is the author of the first published book on the topic of customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Convert

MARCH 2, 2022

Say you’re in the hotel industry and your main revenue stream is room bookings, so you might be tempted to prompt that CTA to all your visitors. But what about those looking to use the spa, the golf course, or trying to book your venue for their wedding? You’re mindlessly pushing the wrong CTA onto them.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Heinz Marketing

SEPTEMBER 21, 2020

Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. This is a book,” right? So I just think it goes back to the fundamentals like you were mentioning before and riding those waves. And he said something very similar. It’s 80 pages.

Top of Funnel 93

Top of Funnel Work Management Webinar Metrics Lead Ranking 93

Hubspot

DECEMBER 8, 2014

Interestingly, RoboSapien was used as an example in a free, online business and marketing book. And I think this book can help shed some light on what happened. They were those elastic, bracelet things. The problem? Robosapien was also getting lots of free publicity. Silly Bandz. That were shaped liked animals … and other stuff.

Product 28

Product Elasticity Wikipedia Trends 28

Convert

MARCH 2, 2022

Say you’re in the hotel industry and your main revenue stream is room bookings, so you might be tempted to prompt that CTA to all your visitors. But what about those looking to use the spa, the golf course, or trying to book your venue for their wedding? You’re mindlessly pushing the wrong CTA onto them.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Biznology

DECEMBER 18, 2020

I’m stretched so thin, I feel like Elastic Man. In researching for my book, Work Pause Thrive: How to Pause for Parenthood Without Killing Your Career, I interviewed 186 highly successful women and surveyed nearly 1,500 more. I’m not going to let this harm my kids or Dad and I’m doing all I can at work, but something’s gonna give.”.

Work Management 197

Work Management Advertising Agencies Elasticity Barriers 197

Martech

JANUARY 9, 2024

Someone searching for flights and hotels in May might have already booked their trip by June. Of course, “real time” is an elastic term. Someone in market for camping gear or scuba diving equipment in July or August may be looking for completely different products in February and March. Does it mean instantaneously?

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing Management Elasticity Profiling 103

SalesChoice

SEPTEMBER 12, 2016

Want a Demo of Predictive Analytics to prioritize your sales deals, predict more accurately your sales forecasts or predict your pricing sweet spots, to See More to Win More, book here. Sincerely, Dr. Cindy Gordon, CEO SalesChoice Inc. <<Previous <<Previous || Next >>

Marketing AI 20

Marketing AI Lead Ranking Forecasting Elasticity 20

Martech

JANUARY 9, 2024

Someone searching for flights and hotels in May might have already booked their trip by June. Of course, “real time” is an elastic term. Someone in market for camping gear or scuba diving equipment in July or August may be looking for completely different products in February and March. Does it mean instantaneously?

Ideal Customer Profiles 85

Ideal Customer Profiles Marketing Management Elasticity Profiling 85

TrustRadius Marketing

SEPTEMBER 20, 2022

The convenient price and product book help you define and provide price quotes for your product offerings. Elastic SIP Trunking. Reports also become available for forecasting and tracking revenue goals. If you have a sales team, you can also keep track of and compare their progress.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Single Grain

JULY 4, 2019

As a commodity, your products are much more susceptible to price elasticity and the laws of supply and demand in the market. The first way that a brand persona can lead to a more effective ROI is by separating your product/service from being seen as a commodity, which, simply defined, is a product that can be bought and sold.

ROI 106

ROI Effectiveness Brand Identity Branding 106

LeanData

OCTOBER 6, 2016

Today’s agenda: Bertuzzi, the author of the new book “The Sales Development Playbook,” talks about ways to improve your insides sales team. Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. There’s French cuisine, drinks. and great speakers.

Elasticity 56

Elasticity Marketing Automation Services Conference Account Based Marketing 56

LeanData

OCTOBER 6, 2016

Today’s agenda: Bertuzzi, the author of the new book “The Sales Development Playbook,” talks about ways to improve your insides sales team. Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. There’s French cuisine, drinks. and great speakers.

Elasticity 40

Elasticity Account Based Marketing Marketing Automation Services Conference 40

LeanData

OCTOBER 6, 2016

Today’s agenda: Bertuzzi, the author of the new book “The Sales Development Playbook,” talks about ways to improve your insides sales team. Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. There’s French cuisine, drinks. and great speakers.

Elasticity 40

Elasticity Account Based Marketing Marketing Automation Services Conference 40

LeanData

OCTOBER 6, 2016

Today’s agenda: Bertuzzi, the author of the new book “The Sales Development Playbook,” talks about ways to improve your insides sales team. Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. There’s French cuisine, drinks. and great speakers.

Elasticity 40

Elasticity Account Based Marketing Marketing Automation Services Conference 40

Webbiquity

OCTOBER 16, 2012

.” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO. Get Elastic ). Get Elastic ). Search Engine Journal ). Search Engine Watch ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing 261

DECEMBER 5, 2018

Plus, it’s excellent for improving the elasticity of the skin and reducing wrinkles. They print out all the selected photos throughout the year and put them into cute little books — all at a very affordable price. . >> Face massage. What mom doesn’t want to stay looking young and fresh.

Work Management 91

Work Management Amazon Cable Bundling 91

Lenny's Newsletter

AUGUST 8, 2023

This series should probably be a book, but instead I’m sharing it with you all here. that would master the elasticity of the cloud. . ~40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders. And remember: following these steps (or any steps!)

Startups 52

Startups Work Management CPO Enterprise Management 52

Unbounce

NOVEMBER 7, 2019

Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. It actively leads the visitor down the page with anchored CTAs linking to relevant sections with more info, or to book an appointment. Example #15: Xpand No-Tie Laces. Since raising $1.2

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Webbiquity

NOVEMBER 12, 2013

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Yet less half utilize webcasts and just 20% create e-books. B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3 trillion display ads served up last year.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Yet less half utilize webcasts and just 20% create e-books. B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3 trillion display ads served up last year.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100