ANNUITAS
JUNE 6, 2023
We are no longer as concerned about short-term bookings and renewals, as we are about the impact our combination of GTM interactions have on customer lifetime value (CLV). This can lead to optimizing either net new bookings or renewals, neglecting the balance between the two and failing to maximize overall CLV.
Convert
MARCH 2, 2022
Say you’re in the hotel industry and your main revenue stream is room bookings, so you might be tempted to prompt that CTA to all your visitors. But what about those looking to use the spa, the golf course, or trying to book your venue for their wedding? On the other hand, if elasticity is >1, minor tweaks could impact your demand.
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Convert
MARCH 2, 2022
Say you’re in the hotel industry and your main revenue stream is room bookings, so you might be tempted to prompt that CTA to all your visitors. But what about those looking to use the spa, the golf course, or trying to book your venue for their wedding? On the other hand, if elasticity is >1, minor tweaks could impact your demand.
Marketing 261
DECEMBER 5, 2018
Source: Amazon, Expert Black Bundle. Source: Goop, The Goop Bundle. >> Plus, it’s excellent for improving the elasticity of the skin and reducing wrinkles. They print out all the selected photos throughout the year and put them into cute little books — all at a very affordable price. >> Coffee mug.
Unbounce
NOVEMBER 7, 2019
A clear graphic of the entire tool bundle and its hefty $1,120 USD value leave nothing up to interpretation, while the large Ultra-Shear logo communicates their alliance with a quality brand. Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear.
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