The Marketing Book Podcast: “Immersion” by Paul Zak
The Forward Observer
APRIL 12, 2024
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.
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