Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Content Marketing 142

Content Marketing Content Communities Creativity 142

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. TikTok TikTok is a platform that thrives on trends and creative content.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone.

Creativity 206

Creativity Lead Ranking Lead Scoring Paper 206

Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

Content Marketing 108

Content Marketing Content Communities Creativity 108

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Vidyard

NOVEMBER 11, 2020

Don’t Be Afraid to Have Fun and Get Creative 3.6 In a sea of boring black and white text-based emails, a splash of color and personality will be a breath of fresh air to your prospects. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. Keep It Short and Sweet 3.3

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Navigate the Channel

OCTOBER 26, 2022

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly. Personalized emails. Automating Customer Service.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Anyword

FEBRUARY 9, 2022

Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. One of his most valuable pieces of advice is to write copy that sells products; if plain old English will get the job done, then the copy should cut back on being too “creative.”. “If Ogilvy on Advertising.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Don’t take anything personally. Then he read this — one of his now-favorite sales books. “I Don’t make assumptions.

Enterprise Management 86

Enterprise Management Lead Ranking Lead Scoring Salesforce.com 86

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Webbiquity

JUNE 13, 2019

What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. On the other hand, bringing creativity to your business event by putting care into the catering is one of the major ways to make it a success. Food and Drink Stations.

Creativity 186

Creativity Barriers Opt-out Sales Qualified Leads 186

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. The 21st Century Creative”. You’re Booked”.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines. How to Personalize Your Prospecting Emails 1. Industry: What industry are they in?

Ideal Customer Profiles 100

Ideal Customer Profiles Personalization Outreach Opt-out 100

Trade Press Services Newsletter

FEBRUARY 1, 2024

Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. Instead of simply reading a book or blog post, consider taking an in-person course.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

ConvertKit

JUNE 18, 2021

Miller do what writers always do: They get creative. Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Says Lawson, “At the time I sold that book, I was working as a music supervisor in L.A., For both writers, books are only one aspect of their full-time writing careers.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. It helps you get in the mind of what he calls a “Software Person.” Empower developers to apply their own creativity to the best way to solve a challenge.). ” More on that in a bit.

CMO 101

CMO Work Management Marketing Management API 101

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., This narrative approach makes it easy to read the book in bite-sized portions. Examples: 1-800-Contacts, Calendly.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Personalization makes a customer feel seen by the business and improves their shopping experience. For you, personalization can lead to more loyal customers and higher conversion rates.

Personalization 91

Personalization Branding Brand Identity Marketing & Strategy 91

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention.

Creativity 165

Creativity Trends Paid Search Agency Storytelling 165

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketing Insider Group

SEPTEMBER 7, 2023

Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. Vulnerability in Marketing The concept of “vulnerability” often comes up in the context of personal life. In the book Marketing 4.0: How Does Vulnerability Fit Into Marketing?

Lead Ranking 248

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 248

Martech

JANUARY 25, 2022

To address the problem of impersonal customer experiences, marketers need to place a renewed emphasis on personalization in their campaigns. More from the MarTech Conference >> Move from persona-based to person-based. According to Butler, marketers can help improve customer engagement through person-based prospecting.

Personalization 98

Personalization Top of Funnel Landing Pages Paid Search Agency 98

Thinkers360

MARCH 31, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

BenchmarkONE

FEBRUARY 1, 2023

The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. Step 4: Networking and Building a Client Book Without clients, you don’t have a business. You’re a creative agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Hubspot

JANUARY 7, 2020

The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. 5 Ways to Stay Creative Under Pressure. Just start outlining.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. No problem!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

ClickDimensions

FEBRUARY 13, 2024

ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues. Thanks to the creative people I work with and our amazing business partners, we will steer the company towards a fruitful new year.

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. A personal trainer’s stretchy business card that resembles an elastic resistance band.

Astroturfing 98

Astroturfing Creativity Marketing & Strategy Marketing Strategy 98

Webbiquity

DECEMBER 20, 2022

Among the key brand elements to include are: Personality. Send Out Personalized Invitations. Personalization is a big part of modern event marketing, as it is with marketing in general. One of the best ways to personalize your event marketing is to send out personalized invitations and tickets. Tone of voice.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. If you enjoy that, his next book on leadership is even more profound. Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Marketing Insider Group

SEPTEMBER 12, 2023

It’s about conveying emotions, understanding cultural nuances, and resonating with our audience on a personal level. As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. We’ve been sharing stories around campfires, through books, and across generations for centuries.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Convince & Convert

NOVEMBER 10, 2014

It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. To me, the car was a thing of beauty, even though I did have to sit on an old phone book just to drive it. This is the first step in the creative to compelling process.

Creativity 168

Creativity Content Blogger Copywriting 168

B2B Marketing Directions

MARCH 6, 2022

But building a strong brand is challenging because it requires marketers to possess and use a diverse set of skills, including the development of deep market and customer insights, analytical thinking and creativity. It is written in the first person from the perspective of a potential buyer. Whitler, the Frank M.

Tools 40

Tools Branding Brand Identity Ad Building 40