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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. It's tedious to keep up and manage the opting out process.

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How to Write an Ebook for Your Business

ClearVoice

Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Many people begin the marketing process after completing the book, but you should have your plan before you start.

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Why top self publishers choose print on demand books

ConvertKit

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers.

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Will the EU disrupt AI-powered customer support?

Martech

That phrase was coined by Vijay Tella, founder and CEO of Workato, in a book I reviewed here. I’ve written before about some of the ways generative AI could itself be disrupted: By preventing it (legally) from scraping the data it needs to function through application of copyright law. Business email address Subscribe Processing.

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How to craft an effective AI use policy for marketing

Sprout Social

In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork.

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When You Should and Shouldn’t Use AI for Content

ClearVoice

Generative AI is useful for helping the content creation process, but AI requires the human element. Understanding AI content marketing Artificial intelligence simulates human intelligence processes. But those words and images might be under copyright protection. It also puts you in the crosshairs for copyright violations.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. Only four were original content.