Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. There are three cores in “Digital Master”: Innovation, Information Technology, and Leadership.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Quick Takeaways.

Enterprise Management 335

Enterprise Management Paid Search Agency Work Management Traffic 335

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. As marketers, we often feel that if we provide enough information or make a compelling argument, we’ll be able to push our customers towards conversion. Understanding the Status Quo Bias.

Conversion 98

Conversion Paid Search Agency Barriers Advertising Agencies 98

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Vidyard

NOVEMBER 11, 2020

A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Front-Load Key Information 4. Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

B2B Marketing Directions

NOVEMBER 19, 2023

Today, virtually all B2B companies use content marketing in some form. Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

DemandBase

JULY 2, 2020

(I can’t resist; I’d like to add this lovely to the list, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue , written by our very own marketers at Demandbase.). 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief. It’s where yours needs to be now.

Paid Search Agency 262

Paid Search Agency Enterprise Management Work Management Content Marketing 262

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

B2B Marketing Directions

JULY 9, 2022

The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. However, the authors note that the methodology described in the book can be used for selecting any information technology. A bake-off would typically involve two vendor finalists.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. White paper or e-book downloads. Newsletter subscriptions.

Marketing Budget Creation 266

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 266

B2B Marketing Directions

OCTOBER 22, 2023

Barden has over 25 years of marketing experience, having held senior positions at companies such as Unilever, Diageo, and T-Mobile. Decoded is one of several books that address the vital psychological aspects of marketing. Decoded is one of several books that address the vital psychological aspects of marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

B2B Marketing Directions

JANUARY 21, 2023

The popularity and use of ABM have been growing steadily since it was introduced by the Information Technology Services Marketing Association (ITSMA) in 2003. Therefore, they don't provide company leaders a sound road map for implementing an account-based everything strategy.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 93

B2B Sales B2B Marketing Work Management Marketing Management 93

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

B2B Marketing Directions

APRIL 16, 2023

More importantly, the buzz surrounding ChatGPT has ignited an arms race among tech companies to develop and roll out new or enhanced applications enabled by artificial intelligence. What's In the Book AI For Marketers contains 18 chapters, but the book's content falls into four broad topic categories.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Heinz Marketing

JANUARY 12, 2022

I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. This might not be the case for everyone but either way, reading books like Atomic Habits helps us improve mentally and emotionally not only our personal lives but work as well.

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles. Unshakeable.

Best Practices 90

Best Practices Business Peer-to-peer Lead Ranking 90

Brightedge

APRIL 14, 2021

While Americans await their first and second doses, immediate travel and future bookings are expected to pick up over the next few months but according to Statista , it could take years for the aviation industry to make a full recovery due to limited capacity on flights. Digital Marketing Tips to Win Bookings.

SEO 98

SEO Tips Planning Paid Search Agency 98

B2B Marketing Directions

MARCH 19, 2023

Companies can now access a huge amount of data regarding the behaviors of customers and prospects, and, therefore, "data-driven marketing" has become a guiding mantra for marketers. As a result, many companies are missing the opportunity to improve future marketing performance.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ethics Analytics 40

B2B Marketing Directions

FEBRUARY 5, 2022

A new book by Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard, fills the gap. He notes that marketing is currently in a crisis, with a growing number of companies ". His vision of marketing's future depends on companies having relatively unfettered access to consumer-related data.

Marketing AI 52

Marketing AI Privacy Ethics Marketing & Strategy 52

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

B2B Marketing Directions

MAY 14, 2023

Others, however, are high-stakes decisions that can significantly impact their company's future success. What's In the Book The basic message of Decision Over Decimals is that business leaders can make better and more timely decisions by combining quantitative analysis with human judgment and intuition.

Marketing AI 40

Marketing AI Analysis Lead Ranking Work Management 40

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale. This book is more than your typical sales ops “how-to.”

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. In Chapter 02 of the book, Ms. In the balance of the book, Ms.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. In short: you’re not as irresistible as you think.

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Televerde

JUNE 7, 2021

With countless information available at their fingertips, people conduct their own research and determine what products and services best meet their needs. Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. Collaborative Mindset.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • 70% of customers said they “felt closer to a company as a result of content marketing.” ” • 70% of buyers would rather learn about a company through articles than through an advertisement. •

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Convince & Convert

FEBRUARY 17, 2013

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. What if you decided to inform, rather than promote? I am FIRED UP about this book!

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Cross-Selling 152

Navigate the Channel

JUNE 29, 2023

Add to that unease the roughly 753,000 construction companies actively pursuing a limited pool of potential clients and you have a formula for a stressed-out industry. Create a customer value proposition (CVP) that highlights the specific benefits clients get from partnering with your company. Your competitors can gain that advantage.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. You can also use professional information sources or industry associations for more information. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97