Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. This can be something as simple as having a website for your company, posting to a social media profile, or buying a paid ad somewhere. Things to Know About Your Construction Company Website. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Webbiquity

DECEMBER 16, 2010

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping!

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Webbiquity

AUGUST 18, 2010

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

ViewPoint

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Your Facebook presence needs to be fun, conversational and provocative.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! I recruited long time college friend (who reconnected with me in Facebook!)

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. Going for the ask: In his book “Jab, Jab, Jab, Right Hook”, social media personality and bestselling author Gary Vaynerchuk explains how one should reel in audiences on social media. This video effectively distills Vaynerchuk’s philosophies in under ten minutes.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Digital Buzz ). Digital Buzz ). Digital Buzz ). Digital Buzz). FINDING YOUR AUDIENCE. Conductor ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! So do you have buyer personas at your company? How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

seo.co

MARCH 12, 2021

The father of the movement wrote numerous books about so-called guerrilla tactics and his thoughts surrounding marketing have become increasingly relevant in the digital age. A seed packet business card for a lawn care company. Other customers were paid to leave positive reviews, share positive social media content, and create buzz.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Share this on Facebook. So where do we go from here? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

SmartBug Media

SEPTEMBER 14, 2020

Given that every company is different and every process is different, you now have the availability to choose the task association(s) that make sense for your organization. These new HubSpot workflow features have me buzzing with excitement! How are you going to use these workflow features at your company?

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. million videos uploads on Facebook. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Create a Facebook Messenger Chatbot.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

seo.co

MARCH 12, 2021

The father of the movement wrote numerous books about so-called guerilla tactics and his thoughts surrounding marketing have become increasingly relevant in the digital age. A seed packet business card for a lawn care company. Other customers were paid to leave positive reviews, share positive social media content, and create buzz.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Convince & Convert

MAY 1, 2013

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. From popping out of an “egg” at the Grammys to lighting her piano on fire, she fans the flames of buzz and talk value. What are your company values or special causes, and have you shared those with your customers?

Loyalty 159

Loyalty Word of Mouth Ideal Customer Profiles Communities 159

ClearVoice

NOVEMBER 7, 2019

Here’s the deal : Lang says because most companies are used to seeing proposals, they are more likely to be impressed with a writer who provides a document they can share, rather than email. She’s managed several content projects over the years, including a seven-month marketing communications gig for three healthcare companies.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. In a post-Internet world, this is best handled online, for efficiency’s sake.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. In a post-Internet world, this is best handled online, for efficiency’s sake.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Writing on the Web

SEPTEMBER 24, 2011

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because marketing people like new buzzes. Smart marketers know the rules and follow them. Good stuff.

Content 100

Content Buzz Copywriting Rules 100

Go Beyond SEO

AUGUST 19, 2015

Build on the buzz around that for your social media. Escape to Asheville for the weekend” with a button to “book now.” This will grab their attention and encourage them to book a cabin for the weekend and keep you in mind for future trips. Then, at the end of each week, you can post your favorites in a photo album on Facebook.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

SmartBug Media

MARCH 25, 2020

While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Once you get into a groove, you can efficiently run webinars with a process that works for your company. An external speaker is someone from outside your company. How many conversions?

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Facebook 28

Facebook Branding Brand Identity Paid Search Agency 28

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing isn’t a buzz word because marketing people just like new buzzes. Share this on Facebook. Post on Google Buzz.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

AUGUST 17, 2010

First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. And I just finished editing the third book. His book blog is here.

Content Marketing 100

Content Marketing Tips Digg Content 100

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Bravo, Clay.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Facebook. I picked this saying up from Gary Vaynerchuk’s new book.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Convince & Convert

MAY 12, 2010

One of our favorites is Green Eggs and Ham by Dr. Seuss (another great book is I Had Trouble in Getting to Solla Sollew- you think YOU have problems? Dr. Seuss has a brilliant knack for illustrating life’s great lessons in his books, so I get as much from the books as my son does. I can recite that book by heart.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. Why do B2B companies need SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52