Webbiquity

AUGUST 18, 2010

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This saves time, effort and money in the long run, but it’s a step too many companies skip over.

Social Media 100

Social Media Social Marketing Media Planning 100

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals. A comprehensive reference tool, the book is chock full of supporting data from Marketing Profs and insightful case studies.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Webbiquity

DECEMBER 16, 2010

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Convince & Convert

MARCH 29, 2016

Is Customer Experience New, or Just Newly Buzzed About? The analyst and futurist Brian Solis spoke at Adobe Summit too, also hewing to the customer experience is critical theme, and summarizing key points from his book on the topic (I reviewed Brian’s book “ X ” here). Liberal return policies. Drive thrus.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Marketing Insider Group

APRIL 28, 2020

And more importantly, will they remember how your company acted during this time? Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 346

Work Management Marketing Management Paid Search Agency Content 346

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. But, marketers can take a more active approach to generate positive buzz.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Martech

DECEMBER 30, 2022

“Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. The industry is buzzing about all of the inefficiencies more and more every day.

Media 95

Media Funnel Advertising Advertising Funnels eCommerce 95

Only B2B

FEBRUARY 12, 2023

To maintain your sales funnel and boost ROI for your company, outsourcing lead generation and appointment-setting efforts is crucial. Outsourcing appointment generation is a service offered by third-party companies that specialize in booking appointments for businesses.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Social is the medium Gary Vaynerchuk wasn’t there to hawk his book. Let’s lead the charge in our companies. Marketer to marketer, here are some of the highlights of this year’s expo.

CMO 59

CMO Emarketing Work Management Buzz 59

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. This can be something as simple as having a website for your company, posting to a social media profile, or buying a paid ad somewhere. Things to Know About Your Construction Company Website. Think of a building that your company might work on.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Trade Press Services

MAY 6, 2024

When a company exhibits at a trade show , it creates opportunities to build new connections and reinforce existing relationships. That’s why pre-show marketing is essential to creating a buzz around the show and your participation in it. But engaging with customers and prospects needs to start well before the event itself.”

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. With HubSpot, you can build targeted follow-up campaigns that capitalize on that post-show buzz and engage leads and prospects effectively.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

MARCH 3, 2020

Picture the usual surrounding of co-workers’ buzz around the office: Brenda in accounting just sneezed for the 5th time and you think “Ughhh, just go home!” So many companies are slow to trust their employees to work at the same efficiency level regardless of their location. But, is that the problem in and of itself?

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. We don’t always come out on top—failure is inevitable.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Tony Zambito

MARCH 6, 2017

B2B companies may have to come to grips with the fact they are living in their own digital information bubble. While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. For example, the physical properties of a book will forever remain the same.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Research and Development.

Paid Search Agency 143

Paid Search Agency Companies Conversion Marketing Management 143

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! Tags: Personal Branding Social Networking Blogging Buzz Marketing.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Marketing Insider Group

DECEMBER 17, 2019

There’s no reason why you can’t experiment, just because you’re marketing to a company rather than an individual. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns. Try using a bold color palette. Be creative. Master the Art of “Trendjacking”.

Tactics 270

Tactics B2B Marketing Work Management Planning 270

KoMarketing Associates

APRIL 28, 2015

A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. While no company wants negative feedback about their company online out of fear too many potential customers will read it and decide not to patronize that organization, it’s not always a bad thing. Online Buzz.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Marketing Insider Group

JANUARY 15, 2020

Whether it’s a guest blog post on your company website, an interview on an authoritative industry publication, or a pre-event podcast to build interest in your event, use every opportunity to provide information to potential attendees. At your event, create plenty of buzz beforehand. At the Event.

First-Mover Advantage 174

First-Mover Advantage Buzz Merchandising Planning 174

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge).

Trends 167

Trends Advertising Agencies Buzz Paid Search Agency 167

Circle Studio

FEBRUARY 7, 2018

Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. So while some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. Corporate events are opportunities for companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more.

Advertising Agencies 171

Advertising Agencies Tips Paid Search Agency Enterprise Management 171

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. But, marketers can take a more active approach to generate positive buzz.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

markempa

JUNE 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Sprout Social

AUGUST 9, 2023

Identify opportunities for growth Voice of the customer insights from social equip companies with the feedback needed to grow in the right direction—from developing new products to charting expansions to building brand partnerships. booking opens on july 17 at 10am PT. ? airbnb the @barbie dreamhouse is back on airbnb.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120