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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? In this book, he walks readers through his scalable, strategic approach. With a meaningful content marketing strategy, you can.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities.

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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Facebook may be the relative baby here, having been founded in 2004.

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Top Tips: Facebook Ads for Commercial Construction Companies

Navigate the Channel

Thinking about integrating paid ads into your construction company’s marketing plan ? Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Often, you can target audiences on Facebook that follow other pages. Define Your Target Audience.

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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.