WebMarketCentral

OCTOBER 6, 2009

Basic link building involves getting your website listed on partner sites, quality online directories and do-follow social bookmarking / social networking sites. Blogger outreach. Use proper blogger relations techniques, and avoid these worst practices in blogger outreach. Blogger relationships. Interactive PR.

Link Building 20

Link Building SEO Ad Building Blogger 20

WebMarketCentral

DECEMBER 17, 2009

What are the key signals of SEO quality on a website? It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? Blogging helps. Social media works.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

AUGUST 5, 2008

Blogs help with SEO , whether you have your own or are generating links to your website from others. Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. And finally, follow up with key bloggers on your list.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

OCTOBER 12, 2007

You may know me from such websites as The Truth Laid Bear and Porkbusters. There are two ways to incorporate blog feeds into a website (that I'm aware of; there may be others): Javascript or PHP. Should my website include a blog? How do I find out when bloggers are writing about my organization? My name is Rob Neppell.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MARCH 24, 2009

Significant majorities of respondents viewed social media as effective at building brand awareness and reputation, improving search engine rankings and increasing website traffic. The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

NOVEMBER 18, 2009

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JANUARY 12, 2010

When I first created this blog and the companion website at webmarketcentral.com , having a separate blog and site seemed to make sense strategically. Also, the development platforms chosen—Blogger for this blog, FrontPage for the website—were solid picks in early 2005, but aren't the tools I would use, or recommend, today.

RSS 20

RSS Tagging Blogger PR 20

WebMarketCentral

FEBRUARY 13, 2008

Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JULY 13, 2009

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Many people add their company website and/or blog. You can get more visibility for your website by customizing with your name instead of the default 'My Website.'"

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. SitePal: Avatars and Animated Characters A hosted service that enables you to add speaking animated avatars to any website. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JANUARY 18, 2008

7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

MAY 4, 2009

Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JULY 14, 2008

If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

FEBRUARY 6, 2008

10 blogging tips from 10 bloggers by iMedia Connection After stating that "Business blogging has passed the tipping point. Twelve SEO Mistakes Most Bloggers Make by Search Engine Land If you're going to put out the regular effort to write a blog, obviously you want potential readers to be able to find it when searching.

Emarketing 20

Emarketing Best Practices Business RSS 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. A number of new social networking, social search, social bookmarking, and other Web 2.0-related

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. But it did nothing for the Saturn brand." A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. social tagging to drive B2B website traffic. I also talk about the results of my research on using Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

JANUARY 24, 2008

by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 11, 2010

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. To Give the Business a Personality Business websites are, necessarily, one-to-many communication. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

DECEMBER 22, 2009

7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger Darren Rowse offers seven tips for avoiding "blogger's block" and keeping fresh ideas and content flowing on your blog, from mind mapping and answering reader questions to taking advantage of guest post opportunities.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

MAY 11, 2009

For new websites, how can you incorporate SEO best practices into the design from the beginning? The 5 Goals Of A Search Optimized Page - SEO 101 by SEO Scoop DazzlinDonna Fontenot nicely explains the basic goals of SEO: to help search engines find, index, understand, evaluate and rank the pages on your website.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 10, 2007

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. Any charity can sign up and ask supporters to join.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

MAY 15, 2007

Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 social tagging drives significant, quantifiable increases in B2B website and blog traffic through both direct links and improved search engine rank. However, there's been a shortage of quantifiable data. lead generation tools, but the results haven't been released yet.

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

DECEMBER 8, 2008

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

NOVEMBER 16, 2009

Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

JULY 23, 2007

WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. "This suggests a high degree of confidence in (Web 2.0 tools)," according to survey co-author Robert Lesser. Blogs are the most frequently used Web 2.0 tool, followed by RSS feeds and podcasts. Clearly, Web 2.0 tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JULY 16, 2007

hours) or vendor-produced content (websites, webcasts, white papers, etc. - Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. hours) than they do with editorial content (2.9

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

OCTOBER 16, 2007

The philosophy behind the product is simple: between your website, analysts, publications and social media, prospects can now learn pretty much everything they want to know about your product or service before ever contacting you—except the price. WMC: Anything else you'd like to add?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? Find music online?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20