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Tuesday, July 1, 2008
Sales portals are jammed full of product feeds and speeds, outdated briefing documents and company-focused pablum. Although technology has evolved considerably, many sales portals have been left in the past as content dumps that provide no context for your salespeople. If the sales portal is actually useful, it will get used.
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Thursday, March 23, 2006
Do you have a website/portal that puts your content and tools in a context thats useful? And, if you have a sales portal, how effective is it? think sales portals often get the short-sheet treatment. then you will benefit from considering the impact of an interactive sales portal. Oh yeah, and they have to close sales!
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Wednesday, August 30, 2006
But I find people talking about the replacement of tools and portals instead of the augmentation of existing systems. It seems to me that implementing social technology as a separate tool, away from portals and existing tools, just creates yet another silo that will need integration in the future. technologies tosucceed."
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Monday, April 17, 2006
Additionally, you want to build a community that is an expertise destination for your distributors, bringing them back repeatedly and a portal that will become adopted ongoingly as a valuable resource. In other words, what value does the user get in return for their interacting with your portal? What results do you want? Bottom line.
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Thursday, June 22, 2006
There are an overwhelming amount of resources you can choose to put on a customer portal. But once you have the list, how do you turn it into a user-friendly portal experience that delivers value? Are there integrations to be done to ease the flow of information both to the portal and from the portal to legacy systems?
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Thursday, August 10, 2006
Utilizing your website or portals to deliver useful context in exchange for attention is the basis behind my assertion that a web interface is a powerful tool to collect and deliver personalized information to both customers and legacy applications. John Hagel posts about his experience speaking recently at the CMO Summit. Consistently?
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Wednesday, July 15, 2009
Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee. There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago.
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Wednesday, August 16, 2006
raquo; August 16, 2006 Why Naked CRM Doesnt Work Maximize CRM Value with an Interactive Sales Portal Learn how a salesportal can provide the tools both sales and marketing need to improveperformance by aligning CRM with sales processes, providing on-demand access to valuable, real-time information and enabling collaboration. Please try again.
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Sunday, July 30, 2006
Information Awareness: When new content is added to the sales portal for a product that the rep is selling, are they sent an email with a description and a link back? But it really applies to the thinking that needs to happen when you create ways all the information you collect and manage will be used. Information in a database is just data.
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Tuesday, August 22, 2006
To put this in context with your sales portal, why is it that you think your salespeople want to read the same content on the sales portal thats on the website? To make your sales portal more productive, think about context. What does it do for them, other than show them what their propects are seeing? Go read it.
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