Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

PR 100

PR Tools Tips Blogger 100

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. So Dylan actually built a custom script to find the most influential designers on Twitter and cold-DM’d them to show them Figma. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Optinmonster

MAY 16, 2023

Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 76

SEO Lead Ranking Lead Scoring Link Building 76

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

NuSpark Consulting

MARCH 3, 2016

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Social Media. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Digital B2B Marketing

MARCH 15, 2012

In addition to blogger outreach (often included because of inbound marketing’s connection to social media), recommendations through press, analyst and media relations should be on nearly every inbound marketer’s agenda.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Hubspot

NOVEMBER 20, 2017

Here’s the message I sent Lindsay Kolowich when I was applying to the HubSpot Sales Blog writing position (it’s an email, not an InMail, but could just have easily been sent via LinkedIn): This message works because: I connected with Lindsay over Twitter first, so she was expecting my email. Press Outreach Example and Template.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Convince & Convert

NOVEMBER 15, 2013

They also handle blogger outreach and social press. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). Still yet another agency handles the multi-cultural aspect of the brand.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Twitter Handle. Twitter Handle. Beki Winchel.

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 149

Blogger Planning Outreach Press 149

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

AUGUST 19, 2015

But you’re pressed for time everyday. Your optimal frequency for posts totally depends on your industry and audience, but if you want a suggestion on where to start, we'd suggest publishing one post on Facebook and five on Twitter. Conduct Outreach. Reach out to bloggers. So, you just give up. Total Time: 10 minutes.

Work Management 28

Work Management Content Marketing RSS Content 28

Hubspot

NOVEMBER 3, 2014

It pretty much goes without saying that most business interested in growing are interested in more press coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. That desire itself does not present an issue -- but the tactics that follow often do.

PR 28

PR Guerilla Marketing Public Relations Press 28

Moz

JANUARY 28, 2019

Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc. Setting up a Twitter profile with a link to your site isn't a vote from Twitter that they like your site.). Your goal for an initial outreach email is simply to get a response.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Facebook, Twitter, and LinkedIn profiles were created. Blogger and Publication Outreach. Q: How long did it take you to set up your campaign?

Campaigns 28

Campaigns Outreach Press Communities 28

Moz

AUGUST 8, 2019

Posted by Shannon-McGuirk Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In the U.K. and in the U.S. So tip three then. So here's an example.

Link Building 52

Link Building Outreach Tips Ad Building 52

Hinge Marketing

DECEMBER 16, 2013

Tim had been making a name for himself in the world of conversion rate optimization when an author friend recommended him to the well-established Wiley Press publishing company. On Twitter or LinkedIn? Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

APRIL 21, 2016

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. and, of course, published a press release with this information on the website.

Press 100

Press Privacy Policies B2B Blogger 100

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. For far too long, we’ve kidded ourselves into thinking that great media coverage starts with a great press release draft.

PR 28

PR Press Public Relations Startups 28

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Optinmonster

SEPTEMBER 5, 2023

It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. It’s a way to share your expertise and insights with a new audience and can offer several benefits for both the guest blogger and the host site. What is a Guest Post?

Lead Scoring 95

Lead Scoring Lead Ranking Landing Pages Domain 95

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy?

PR 100

PR Paid Content Blogger Outreach 100

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006, most bloggers of any note had zero tech savvy. Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Martech

MAY 19, 2022

These include: Directory links Links from blog networks Article directory links Content syndication (Press releases or other) Low-quality guest posting links. Content that ranks on top of Google tends to bring in links naturally as bloggers and journalists use Google to find sources. Your competitors’ outreach tactics.

Profiling 102

Profiling Peer-to-peer Viral Marketing Outreach 102

SalesIntel

DECEMBER 1, 2021

It is a massive sigh of relief for every online blogger or marketer. Social profiles like Twitter and Facebook. Outreach is a key component of successful marketing campaigns to generate leads. The plugin supports LinkedIn, Salesforce, and Twitter. Here are 2 reasons to use them. Helps in Preparing Powerful Email List.

Lead Generation 94

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 94

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

The early days of email marketing were about outreach—talking at people. Escape cold outreach. Now, don’t delete your Twitter account just yet—I’m not implying you should abandon all channels. News organizations and bloggers can circumvent crowded inboxes and drive clicks. Stay tuned. TechCrunch. Seek support.

Rules 134

Rules Facebook Multi-Channel Merchandising 134

Moz

DECEMBER 5, 2018

Types of links and what you can do with them: Press releases Press release sites like PRweb.com and PRnewsire.com are fairly common among local businesses that want to spread the word about their initiatives. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52