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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. ” Honestly, I had almost given up hope until I have been able to align myself with clients who really get what influencer outreach is.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating. And it works. Related articles.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Groan.

Mizuno running long tail outreach marketing case study

Biznology

The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled  Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote  Blogger outreach is more PR than social media. Payola, baby! Like this post?

12 Subject Lines for Better Blogger Outreach

WindMill Networking

One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. 12 Subject Lines for Better Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information.

5 Ways Brands are Getting Creative With Blogger Outreach

WindMill Networking

As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Ways Brands are Getting Creative With Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. Kristen on Google+.

New Blogger Outreach Research Reveals Insights for Marketers

WindMill Networking

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.

Overcoming Pain Points in Blogger Outreach

WindMill Networking

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business.

Blogger Outreach Trend of 2014: Transition from Informal to Structure

WindMill Networking

While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Blogger Outreach Blog blogger brand Interpersonal relationship outreach public-relations review Twitter

3 Blogger Outreach Trends That You Can Implement

WindMill Networking

As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. I’ve seen spectacular ones. I’ve seen poorly executed strategies. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Blogger Outreach Trends That You Can Implement by Kristen Matthews - Maximize Social Business. Blogger Outreach And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Following up twice after the initial email outreach. Outreach : how best to pitch? Blogs  (including online journalists, curators, aggregators, group blogs, and bloggers).

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Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Follow them on Twitter. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When But pick up the tab.

25 outreach tools that can take your business to new heights

Biznology

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, Check out these 25 awesome  outreach tools for your smash business strategy. We’re The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1. GroupHigh.

7 Ways to Make Bloggers Dislike Your Marketing

WindMill Networking

I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. To do it right, marketers need to consider the POV of the bloggers they want to work with and what it means to one’s time and life to run a blog. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. Blogger Outreach

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

What Should Brands Offer Bloggers in Exchange for Posts?

WindMill Networking

But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial … Continue Reading What Should Brands Offer Bloggers in Exchange for Posts? At this point, you know not to expect something for nothing.

The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Some of my outreach pitches may not be by the book, but there is always a method to my madness. There are none.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Why Brands Should Consider Working With Travel Bloggers

WindMill Networking

One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Here''s an example.).

How Fashion Brands are Partnering with Bloggers for Big Results

WindMill Networking

From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. For fashions brands who are just starting out, […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach

5 Strategies to Identify New Bloggers to Talk About Your Brand

WindMill Networking

While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Bloggers are one of the strongest sources of influence and are the perfect “middle man” when it comes to saying good stuff about products and services. This monthly Blogger Outreach column is contributed by Kristen Matthews. Twitter | Google+ | LinkedIn |. Strategies to Identify New Bloggers to Talk About Your Brand by Kristen Matthews - Maximize Social Business. Blogger Outreach

How to Find Bloggers Who Already Want to Write About Your Brand

WindMill Networking

What if you could reach out to less bloggers but get more brand coverage? It’s easier than it sounds and it starts with doing good research before pitching as opposed to mass emailing a giant list of bloggers who you “think” might be a good fit. Related Stories What Should Brands Offer Bloggers in Exchange for Posts? Read This BEFORE Reaching Out!

Working With Bloggers to Promote Your Brand for the Holidays

WindMill Networking

Two thirds of […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen on Google+ | Twitter | Google+ | LinkedIn | Working With Bloggers to Promote Your Brand for the Holidays by Kristen Matthews - Maximize Social Business. Blogger Outreach It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. For many people this means Fall is here!

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools

NuSpark

Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter. It also helps you to build relationships with the influencers in your industry. •  BlogDash  –  [link]  -   Blogdash  helps you to organize and publish content then search and find specific bloggers using keyword search. Related Posts: Guest Blog Outreach Services Guest Blogging; SEO; Matt Cutts. So how do you find opportunities to guest blog?

Tweet like Guy Kawasaki for Twitter success

Biznology

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! ,  Is Guy Kawasaki Singlehandedly Ruining Twitter? Too many people mistake Twitter to be geographically-limited — and maybe it is.

What is Social Media Marketing?

Biznology

engagement (have you been helped), and outreach (have you heard of us over here?). ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing.

Why you shouldn’t bring your social media (completely) in-house

Biznology

If any of them consider social media monitoring, engagement, and outreach to be either a secondary task or “beneath them,” then the writing’s on the wall.  The honeymoon period with cool and the continuity of outreach and the quickness of the response might suffer. Photo credit: edrabbit. Someone who has completely rebuilt itself to over-serve its communities.

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Best Way to Reach Out to Bloggers? Read This BEFORE Reaching Out!

WindMill Networking

What is the best way to reach out to bloggers? Knowing a little bit about what bloggers want from marketers and what is considered “blogger outreach etiquette” can greatly improve the success of your blogger outreach campaigns simply because your pitches will be considered instead of deleted right away. In honor of the bloggers who … Continue Reading Best Way to Reach Out to Bloggers? Your perspective on Google Panda, by Eric Wittlake One significant legal point in blogger outreach: compliance.

How PR and Social Media Can Work Together

Webbiquity

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts. The social media release is used for blogger outreach. Since many (most?) Share this on Bebo.

PR 77

The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Search through the database, identify a short list of bloggers and then analyze each individual blogger.

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If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s Think of it as Twitter-development. I am so impressed by how well brands are messaging these days. People All that is required is some basic prospecting.

Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. For example, “PRO: Twitter gives us a great way to leverage PR.  How to Reach Out to Bloggers by Chris Brogan. Like what? Will Traditional, Social Media Blend?

PR 53

Five Reasons Your Marketing Strategy Needs Blogger Outreach

SnapApp

Today's guest post comes from  Kristen Matthews of the blogger outreach company, GroupHigh. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. Whether you're already a blog outreach believer or not, here are five key points why marketers need bloggers on their side. 1. What marketers should take from this : Bloggers are extremely influential. An Overwhelming Majority of Consumers Look to Bloggers. Who do you believe?

Build some social media marketing backbone you big wuss

Biznology

Outreach is the lifeblood of social media engagement. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Or your village.