And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. For example, “PRO: Twitter gives us a great way to leverage PR.  How to Reach Out to Bloggers by Chris Brogan. Like what? Will Traditional, Social Media Blend? MORE >>

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you. And imagine you're on the phone with a really influential blogger, like. Seth Godin. MORE >>

Outreach is the lifeblood of social media engagement. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Blogger Outreach Community Manager Content Marketing Internet Marketing Public Relations Social Media Marketing Brand Business Easter Bunny eBay Facebook Honey Badger linkedin marketing New York Stock Exchange social media social media marketingOr your village. Make it you. MORE >>

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services.” MORE >>

Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. The best bloggers on the internet preach the importance of  writing a compelling first sentence. If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. This is why writing a compelling first sentence is so crucial. MORE >>