Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. If email marketing is so great does that mean it is infallible?

Copywriting 150

Copywriting Tips Template Content 150

Optinmonster

MAY 8, 2023

Want to know how to start an online business? This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? An online business is simply a business that sells products, services, or advertising through the Internet instead of a physical storefront.

Paid Content 62

Paid Content Work Management Marketing Management Business 62

KoMarketing Associates

JULY 22, 2014

visual content, compelling content used to convey a quick message, social sharing, etc.). The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. The email is very effective and can be copied by any small business professional as an outreach offer. What about you?

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. That’s what AdRants is for.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Blog this on Blogger. With a few clicks, Ping.fm

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Hinge Marketing

JULY 22, 2015

It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. In our experiences with clients, we’ve found that a mix of both online and offline techniques create a winning combination for increasing a professional services firm’s visibility. Social Media.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. By Jessie Biele. You Can Show What You Know. On Twitter or LinkedIn?

Planning 48

Planning Content Marketing Work Management Blogger 48

Hinge Marketing

DECEMBER 31, 2015

Every year, more and more companies are finding and vetting potential service firms online. In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Hinge Marketing

AUGUST 21, 2015

Share your posts on social media to drive website traffic. Have your marketing partners promote your content as well (and kindly return the favor to keep online relationships strong). Develop an outreach strategy. Join us on LinkedIn for more insights and resources on blogging and content marketing.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Hinge Marketing

NOVEMBER 13, 2015

3) Share on social media. One of the greatest ways to maximize your published content is to continuously share your content on social media. After that, you can share you content when it’s appropriate in your social media posts. SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level.

Tips 48

Tips Content Custom Publishing Social Media 48

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 7, 2010

To make more sense out of the notion of content curation, here are some useful thought leader definitions of the topic and insight into where curation might fit within a digital marketing program: Joe Pulizzi – Founder Junta42 and Content Marketing Institute, Co-Author of Get Content, Get Customers.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Marketing Insider Group

APRIL 7, 2020

But don’t overload your posts with keywords: Many first-time bloggers – or those without much content marketing experience – include way too many keywords in their posts. You need an online space that you own. Social media sites might be free to use, but they’re notorious for disallowing posts. Here’s why.

Budget Programs 349

Budget Programs CMS Development Content Marketing Industry CMS 349

Hinge Marketing

DECEMBER 13, 2013

There are many questions and uncertainties around incorporating guest blogging in your online marketing strategy , particularly around building backlinks to a website. This process is known as “blogger outreach.” What is the secret to running a successful blogger outreach campaign?

Blogger 48

Blogger Outreach Campaigns Cost per Acquisition 48

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. Showcase reviews: Buffer Social.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Do some research on your most active channels and their characteristics before creating your outreach strategy. But a number of other challenges emerged as well.

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

AUGUST 5, 2014

ACS was a consulting company and we started out doing SEO for dozens of company and then eventually got into other areas such as social media, web design, and more. We really enjoyed working with other marketers while helping them grow their customer bases. After four years, I was the marketing manager. Mark Traphagen.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Maximize Social Business.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

WebMarketCentral

MAY 11, 2009

She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

Hubspot

MAY 27, 2015

9:00pm: Check in on Skype, BS online, read books. Yet another guy (also in China, like me) was working with prison wardens who forced their inmates to mine World of Warcraft gold for sale online. Those few days in London, however, opened my eyes to how the fledgling world of inbound marketing saw black hats. 11:00pm: Sleep.

Google 28

Google De-duplication Skype CAN-SPAM 28

WebMarketCentral

DECEMBER 6, 2007

Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR." Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112