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How to Maximize ROI with Email Marketing for B2B

Webbiquity

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Adding some personality to your subject lines is another crucial component.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. In his weekly newsletter , Keshab Raj Seadie, Esq.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Consider setting up a separate site to tell your personal story.

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How to Promote Your Website for Free

Optinmonster

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

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10 metrics to track influencer marketing success in 2024

Sprout Social

One person can see a post multiple times, so the impressions will always equal or exceed reach. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. The Pulse Survey revealed one-third of marketers track press or media mentions related to influencer campaigns.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. These were our ICPs.

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Why Content Curation is Essential for Service Based Industries

Scoop.it

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? Educate your customers.