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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. This type of collaboration can work for budgets both large and small.

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UK fashion influencers redefining style

Sprout Social

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social advertising. Brand advertising will shift towards demand.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social advertising. Brand advertising will shift towards demand.

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Guest Posting: Still An Important Part of Your Digital Marketing Strategy

Online Marketing Institute

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? The result?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.