Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Content Standard

FEBRUARY 20, 2024

In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Jaded by hollow greenwashing and inauthentic influencer endorsements, today’s consumers yearn for unfiltered brand experiences that offer a refreshing respite from the barrage of traditional marketing tactics.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. The blogging or content marketing field is not any different. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Martech

NOVEMBER 29, 2021

Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. 5) Facebook & Slack groups.

Link Building 98

Link Building Work Management Marketing Management Service 98

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share. So how do you find guest bloggers?

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Webbiquity

JANUARY 22, 2014

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. And there are absolutely some fantastic, high-quality guest bloggers out there.I Nothing wrong with that alone.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Excelsior Research

NOVEMBER 15, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Demand generation is a long-term relationship between Sales, marketing, business, and customers. Demand Generation is the premier step of any marketing funnel.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Demand generation is a long-term relationship between Sales, marketing, business, and customers. Demand Generation is the premier step of any marketing funnel.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. Entrepreneur, blogger and speaker.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Valasys

MAY 24, 2021

The utilization of advanced digital marketing straightforwardly affects net revenues and the capacity of a business to develop. In this blog, I will be sharing some best ideas and things to do in digital marketing that will take your business or brand to the next level. Adjust the Marketing involved with Local search.

Adwords 52

Adwords Marketing Proposals Keywords CAN-SPAM 52

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Proposal : Will you send out a proposal ? I’m excited + terrified!

Social Media 105

Social Media Consulting Media Work Management 105

ViewPoint

MARCH 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. This is $55 MM +.

Planning 120

Planning Marketing Proposals Sales Qualified Leads Budget Programs 120

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Guest blogging, like any other marketing tactic, should be strategic. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Content4Demand

OCTOBER 2, 2019

Rather than struggling constantly to come up with topics, create an editorial calendar with proposed topics that extends at least one quarter. Shifts in sales and marketing priorities can also open up new avenues for blog post topics. In past blog posts, we’ve talked about the tremendous power of influencers in B2B content marketing.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Let’s face it, publishing frequently is time consuming.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Craftmanship

JUNE 7, 2011

Marketers Can Leverage Knowledge of Online Behavior. Before you rush to condemn the proposal, consider this: traditional media sources (newspapers, magazines, TV and radio) have applied this editorial practice for decades. And why should marketers be prevented from taking full advantage of the Snob Effect on consumer behavior?

Ethics 100

Ethics Opinions Blogger Marketing Proposals 100

Hubspot

MARCH 7, 2012

You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. The Basics. About what industries do you write?

Blogger 28

Blogger CMS Development Sample Work Management 28

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

B2B 126

B2B Guerilla Marketing Social Media Linkedin 126

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. For example, let’s say you’re using ConvertKit for your email marketing. Field mapping is here to help with that! Let’s get started! What is Field Mapping?

Features 73

Features Work Management Sales Qualified Leads Marketing Management 73

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. ” How To Be Funny: Stand-Up Comic Takes Public Speakers to School by DIY Blogger NET. And something most of us could improve at.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Webbiquity

FEBRUARY 25, 2016

Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. This is the power of a simple Case Study. What Makes your Readers Tick? About the Author.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Convince & Convert

AUGUST 6, 2015

One Marketer’s Journey. In Jay’s case, he came on my Relationship Marketing Show and did an interview. I know a guy that said, “Smart marketing is about help, not hype.” Recently, I proposed something to Jay that I had never done before: I wanted to “kidnap” his Google+ page!

Marketing & Strategy 160

Marketing & Strategy Marketing Proposals Marketing Trigger Marketing 160

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. Starting in 2003, I became a marketing guy; in late 2006, I became a president and COO. Here’s the thing: if you’re in communications, PR, or marketing, you may be less technical than I am. Why am I OK about this?

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Optinmonster

SEPTEMBER 30, 2022

For example, you can use this email subject line and highlight a blog post if you’re reaching out to a blogger to build backlinks. If specificity works better in your industry, you can propose a meeting on a specific day and time in the email subject line. Use this cold email subject line if you have a connection to leverage.

Urgency Marketing 86

Urgency Marketing Open Rate Case Studies Click Rate 86

Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team.

Social Media 123

Social Media Media Marketing Budget Communities 123

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. This quiet little segment of content marketing is slowly gaining more eyes and ears as readers crave empathy and relatable stories. For example, one of my content marketing brand clients publishes a health-focused magazine. LinkedIn: Marketing Solutions Blog.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Chris Koch

JUNE 25, 2010

First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) Then David Weinberger, big thinker, co-author of the Cluetrain Manifesto (and nice guy) proposed an interesting framework for determining our internet personalities. and, of course, came up with a theory. On the internet, nobody knows you’re a dog.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Hinge Marketing

JUNE 1, 2015

This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. Visual Expert Paul Dunay, an award-winner marketing expert and author, credits his blog with setting him on the path to success. But I had an idea that they would become a staple of today’s marketing departments. This time, his proposal was accepted.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

accelerate agency

JUNE 3, 2020

A branded search for ourselves might be something like ‘Accelerate Agency digital marketing’. That’s because we’re a Bristol digital marketing agency. In our case, a possible connection would be ‘Digital Marketing Manager’. Reaching out in this way via LinkedIn is great for connecting with bloggers.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. Data Gathering and Discovery.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120