How B2B SEO Differs From Traditional B2C SEO
Marketing Insider Group
JANUARY 2, 2024
. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Business decisions typically involve multiple stakeholders and a longer purchasing process. SEO efforts in the B2B space extend beyond mere website traffic.
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