24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Facebook Ads.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B? link].
Why SEO Is The Key To Successful Marketing
B2B Marketing Insider
OCTOBER 4, 2011
And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity. This is not just about being a successful marketer. Search Engine Marketing is Really Hard!
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Start with a topic you really want to rank well for -- in our case, it might be “ inbound marketing." Optimize Blog Post Headlines and URL. If you do that, a good URL structure can help.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is. hate marketers.
17 Last-Minute Gift Ideas for the Marketer in Your Life
DECEMBER 18, 2013
Maybe you''re a marketer and looking to complete your wish list. Or maybe you''ve got a team of marketers you want to make smile. To help you out, I''ve searched the internet far and wide (it''s kind of what I do) and found you some of this year''s best gifts for marketers. Tweeting a coffee is an easy, hassle-free way to surprise co-marketing partners, customers, or others.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. The perfect inbound marketing manager has a variety of different skills.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Solve a real problem.
How Not to Steal People's Content on the Web
AUGUST 3, 2012
The best internet marketers aren't afraid to share. In fact, the inbound marketers who love to share usually see fantastic results because of it! The thing is, sometimes marketers get a little protective of their stuff because there are less than scrupulous people out there who take content and then try to pass it off as their own. And marketers, beware. Not cool!
What Is Business Blogging? [FAQs]
AUGUST 13, 2013
to someone just getting started with inbound marketing. But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. Business blogging is a marketing tactic that uses blogging to get your business more online visibility. weird. For instance, business blogging. What is it? Make sense?
30-Day Blog Challenge Tip #17: Use H1 Tags
JANUARY 18, 2014
Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. Today''s blogging tip is brought to you by Adrian Doggrell , Inbound Marketing Coordinator at Revenue River Marketing : "Always have one H1 header line on your blog.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing. Oh yeah.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8. Provide “share this” buttons to Facebook and Twitter as a minimum 22. Thanks!
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Alan has been providing internet marketing solutions to clients since 1995.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. No prob.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. 101 Sure-Fire Ways to Make People Hate Your Marketing.
CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
APRIL 9, 2012
We think this approach is transferable to marketing, too. Sure, if you want to be an MMA fighter -- or, say, email marketing specialist -- you would need some specialized training. But if you're managing a marketing program , there are certain activities you can do every day to make sure you maintain a healthy program that delivers results. Have you heard of CrossFit ? Monday.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. How Much Should Brands Pay for Content Marketing? doth protest.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Setting up a B2B blog or a Facebook or Twitter [.]. Include the blog URL in your email signature. uberVU.
How to Create a Winning Contest with Social Media
JUNE 1, 2011
To generate some pre-contest buzz, the museum started conversations on Twitter (using hashtag #MATM) and inspired bloggers and mainstream media channels to cover this unique experiment; BoingBoing, Mediabistro, PBS, The Huffington Post, ChicagoNow, and other mainstream outlets and local blogs wrote about the contest ( see example ). Source: Inbound Marketing Blog 2. Credits: 1.
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
And the hot topics this month are pretty interesting as well - see at the bottom. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating.