Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

APRIL 12, 2018

Creating innovative marketing campaigns is a necessity for D2C companies, many of which are up against some big-name competitors: Dollar Shave Club, for example, is up against Gillette razors, and Warby Parker’s eyeglasses compete with brands like Luxottica. Direct-to-consumer examples in action: 1. Dollar Shave Club.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The videos on their website (embedded below) are some great examples of what they mean. United States License. United States License. Theme: Contempt by Vault9.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Buffer

JULY 29, 2019

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. For a quick example case, we ran the MeUndies website through Nibbler to see what it found. BuzzFeed’s Viral Lift. Take them for a spin, and let me know which ones are most beneficial for you and your content!

Social Media 72

Social Media Social Marketing Media Dwell 72

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Find the leaders of your tribe and get them to lead by example.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Hubspot

NOVEMBER 14, 2016

So to inspire your repurposing efforts, I put together some benefits and examples below. One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. 12 Examples of Strategic Content Repurposing. Check 'em out. Why You Should Repurpose Content.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Hubspot

JANUARY 26, 2023

We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. Remember, going viral can lead to sales. For example, many popular “internet celebrities” sell their merchandise to their fans to turn a profit. What is digital entrepreneurship?

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

The Effective Marketer

AUGUST 5, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

MAY 10, 2010

For example, don’t let your brand mascot share the spotlight with other characters. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. In your example, you could own tradeshows or social media while your competitor thrashes with print. In fact, perhaps it means exactly the opposite!

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. Before we dive into some tips of running a successful contest using social media, here are some great examples: Social Media Contest Example 1: Looking for some extra cash? HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day.

Social Media 28

Social Media Media Buzz Blogger 28

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License. United States License. Theme: Contempt by Vault9.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hubspot

SEPTEMBER 12, 2019

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". For example, at one point he explains that we are living in a time when "black women are boldly the lead character, whether inmates or scholars.". Behind the Mac -- Make Something Wonderful" (Apple).

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Work Management Marketing Management Trade Show 100

Hubspot

JULY 12, 2011

Viral Marketing. The fans took over and created many viral campaigns on her behalf talking about the excitement they had over upcoming releases. Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. Connect with HubSpot :

Multi-Channel 28

Multi-Channel Viral Marketing Buzz Stats 28

Hubspot

MAY 22, 2012

But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. For example, HubSpot recently announced a brand new email tool. Here's an example of campaign metrics in one of HubSpot's analytics reports.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Campaigns 28

Martech Advisor

OCTOBER 18, 2019

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” Let’s look at some of the examples of earned media.

Practices 43

Practices Examples WOM Media 43

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. They publish meaty posts every day written by anyone from professional financial consultants and personal finance bloggers to college students and couples planning a wedding.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

The Effective Marketer

JULY 21, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Only then will you be able to really make a good decision. United States License. United States License. Theme: Contempt by Vault9.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

FEBRUARY 17, 2012

Take Twitter, for example. Like many early bloggers, Kate Bryan managed a blog that was based around her interests, but it never generated many readers. We've even seen it here at HubSpot. Scanning tons of images is easier and far more enjoyable than scanning hundreds of tweets, for example. Connect with HubSpot :

Planning 28

Planning First-Mover Advantage Work Management Social Networks 28

Hubspot

APRIL 21, 2011

Steve is the author of Get Seen: Online Video Secrets to Building your Business and is one of the web's first video bloggers and a mastermind when it comes to all things online video. Robert Scoble is a prime example of how he took a video camera behind the scenes in Microsoft. Connect with HubSpot : Where to start?

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Hubspot

DECEMBER 30, 2011

An example of this is the Twitter API. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com. ” Example: #yourhashtag. A popular example is the "I Can Has Cheezburger ?"

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 19, 2018

For example, Duhigg wrote about one woman who decided to quit smoking. The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. You would probably get along pretty well with superstar blogger and author Mark Manson.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

JANUARY 4, 2012

Some common qualities of influencers are early adoption and large social media followings, and they are probably bloggers or creators of original content in some capacity and always on the front end of news. They can then invite their community of influencers, and help it go viral. Connect with HubSpot : Be Exclusive.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Hubspot

MARCH 6, 2017

10 Influencer Marketing Examples. Lifestyle bloggers like Kate La Vie (below) share sponsored posts featuring snapshots of their daily outfits and beauty essentials -- including a strategically placed Naked Juice in the mix. Thanks to the simple seasonal premise and Offerman's unique brand, the video was a viral hit.

Impressions 78

Impressions Advertising Agencies Campaigns Examples 78