Trending Sources

11 Actionable Writing Tips [+Examples]

Writtent

When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Image source. Be Statistic-Friendly. Write in Solitude.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 22 of the HubSpot blogging team's favorites below. 22 Websites Every Blogger Should Bookmark. If you're a HubSpot customer, you can bookmark your HubSpot Calendar App. Safari. Firefox.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. But are those end-of-post calls-to-action (CTAs) really the best option?

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Because of this, you might be better off hiring the best blogger for your industry, even if they claim not to know anything about marketing. how often?

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. On HubSpot's blog, for example, we use the links in our top navigation to send visitors to targeted landing pages that provide top-performing offers for the main topics we cover on our blog. But have no fear! Lead Gen Opportunities for Your Business Blog. link] ).

Want to Be a Better Blogger? Embrace Structure

Hubspot

For example, if you''re writing a list post about the best restaurants in Boston, you''d want to restrict yourself upfront to a certain number of restaurants -- otherwise the list could go on and on and on. If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. But that''s not always the best way to start a blog post.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Add a real life example?

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Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. For example, let''s say that you''re getting the most traffic to your blog from email -- try optimizing your blog to get even more of that. Hey folks, welcome to the second installment of this column.

10 Free Tools Every Business Blogger Should Bookmark

Hubspot

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. You see that awesome LEGO man in the top right corner of this post, for example? Can you string together a sentence?

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Direct mail, for example, can be highly effective if done properly. Content aggregation ?).

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

This is the example that I always talk about when I speak on social media.  If an old-school 19th century distributor of mesh and fencing can find something to blog about and generate business, so can your niche B2B business! Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees.  Want to share more examples with us or explain how your B2B business leverages a blog as part of their marketing efforts?  Louis E. Nothing. 

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way. Take a look at Alison Savery's blog post about how to calculate and track a leads goal each month , for example. Blogging's for young people. I'm not a good writer.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Social Media B2B marketing Constant Contact General Electric hubspot pinterestPinterest is the marketing flavor du jour. IBM Juniper CSC. CSC

Brand 101

The 14 Best Content Planning and Research Tools

Webbiquity

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Showcase reviews:  HubSpot, SnapApp. HubSpot. There are also a number of tools that can be helpful with both content ideation and research. Siasat.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. My real challenge was getting my staff to warm to the concept of being a blogger. Wrong. Move on.

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. Connect with HubSpot The Basics.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. It will fundamentally change SEO.

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17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Explain why the blogger you're pitching should consider a guest post from you. Connect with HubSpot

How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week

Hubspot

Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. After a harrowing experience with ambiguous calls-to-action in the popular Candy Crush app, my fellow HubSpot blogger Corey Eridon needed a pick-me-up -- so she compiled the 10 sexiest calls-to-action on the web from our ebook of 101 Examples of Effective Calls-to-Action.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% However, Hubspot also noted that click-through rates increased when the word “free” was excluded. So, what to do?

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A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. This made me think of comparisons to our own community of marketing bloggers who rarely disagree with each other for fear of being left out of something. Know your audience. An opportunity!

Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited

Hubspot

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. Blogger Problems. Leads, customers, visitors, and HubSpot support team, we're sorry for that one.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. For example, SEO backlink tools can provide detailed lists of the precise backlinks to a competitor’s website. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.

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Six Ways to Search-Optimize a Blog

Webbiquity

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Again, you could use these techniques without having your own blog, but many bloggers are more likely to consider publishing a guest post from a fellow blogger (whose writing they can easily evaluate) than from an unknown corporate or agency contact. 5. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Fresh content. Social media.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Most bloggers tweet each of their posts only once. Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. How can I get more retweets?

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. blogger raises a question about your company’s financial outlook. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

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Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.

5 Real-Life Examples of Awful PR Pitches

Hubspot

To help you, we've gathered 5 awful examples of real-life pitches to demonstrate what NOT to do in your media pitches. Example 1: It's Vocus' Fault! Example 2: Acting Casual. Example 3: Mail Merge. Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. How many journalists also maintain blogs?

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. You don’t have to look very far to find plenty of examples. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. It can be an effective approach, but it’s not without landmines. But Little Bunny Foo-Foo?

15 Top New Social Media Blogs to Follow in 2011

WindMill Networking

His blog posts come from someone at the front line of managing corporate social strategy, and thus offer great perspective on the latest happenings in social media marketing backed by recent data or events.  A good example is his recent post on corporate blogging We’ll Always Have Blogging. 2. Check his post on Facebook Strategies: Content over Creative for a great example of his work.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Here’s an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit ] 4. Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. Audit ruthlessly .

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. How to Be an Awesome Blog Commenter by HubSpot Blog. 21 Ways Bloggers Engage by Heidi Cohen. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. Hubspot  (@ Hubspot ) – another one of the top resource for marketers. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. I

10 Interesting Content Ideas for You

Ad Your Comment Here

This month HubSpot came out with a great report on 100 Community Manager Content Ideas. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Example: “5 __ Lessons from Lady Gaga” or “What the Election Teaches Us About _”. Relate your how?to Related articles.

How to Find Great Writers: 6 Places to Start Your Search

Hubspot

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. 1) Check out forums and communities. The guest blogger’s post will relate (and link) back to the one they originally commented on, and you can develop it further into a guest series. 3) Keep in touch with HARO connections.

How to Blog Consistently Without Burning Out

Hubspot

How do you keep producing fresh content without burning out? I am sure many bloggers have different tricks. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.). 2) Write down your blog post as soon as you feel inspired.

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Should I Gate This Content? [Flowchart]

Hubspot

question, for example. Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. HubSpot created a flowchart to help guide marketers’ gating decisions. Some challenges, however, are too nuanced for a binary best practice.

Why Brands Need to Acquire a Media Company [Here’s How]

Junta 42

Grantland aside, a key question remains: Why don’t more enterprises consider purchasing media brands and blogger sites as a shortcut to building a content brand with some teeth? Marketing automation company HubSpot had a sales blog and a marketing blog. Instead of building one from scratch, HubSpot purchased the Agency Post blog … and … presto, now HubSpot has an agency blog.

What’s the role of a content strategist?

Sales Engine

In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week. For example, if you’re the Wall Street Journal, you have to hit the presses every single day with content (stories) based around consistent themes and topics. What is their media preferences do they prefer?

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

Hubspot

Let''s take JetBlue for example. Here''s an example of what a collage looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. 6) Don''t use photos that could be interpreted as offensive. For example, back in January, we ran the 30-Day Blog Challenge. — HubSpot (@HubSpot) January 27, 2014.

The Awesome Power of Guest Posts in Content Marketing

Fearless Competitor

As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads  .

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