Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Again, you could use these techniques without having your own blog, but many bloggers are more likely to consider publishing a guest post from a fellow blogger (whose writing they can easily evaluate) than from an unknown corporate or agency contact. Fee-based platforms like Compendium and HubSpot are also search-friendly. Fresh content. Social media. MORE >>

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. You don’t have to look very far to find plenty of examples. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. It can be an effective approach, but it’s not without landmines. But Little Bunny Foo-Foo? MORE >>

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success! Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot Talk about a jack of all trades! MORE >>

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way. Just because you don't know the answer to everything doesn't mean you shouldn't be blogging -- it means you're like every other person in the world, and certainly every blogger on the internet. Take a look at Alison Savery's blog post about how to calculate and track a leads goal each month , for example. I don't know how. Blogging's for young people. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. Welldone! MORE >>